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Embracing Open Innovation: The Business of Licensing With or Without Patents
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Stephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers have included celebrities from Michael Jordan to Taylor Swift.
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