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008. Don’t Hire a CFO (Yet): What Your Business Actually Needs to Be Profitable
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Are You Hiring a CFO Too Soon?
Thinking a CFO will fix your money problems?
Here’s the truth: most businesses don't need a CFO—they need clarity, not complexity.
In this episode, Caitlynn and Seanna pull back the curtain on the “fractional CFO” trend that’s flooding the online space. Spoiler: A title doesn’t mean someone is qualified—or what your business actually needs.
Too many entrepreneurs jump into hiring a CFO when what they really need is better bookkeeping, strategic financial support, and someone who understands their goals. Caitlynn and Seanna break down what financial support looks like at different stages of business growth, so you can make smart decisions and stop burning cash on roles that don’t move the needle.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
✅ Why CFO is often the wrong hire—and what you actually need instead
✅ The biggest red flags when someone pitches themselves as a “fractional CFO”
✅ A breakdown of the right financial roles to support you at each revenue stage
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