111. Constraints and creativity: how ZF's Camilla Davison unlocks business's toughest challenges

Unicorny

In this episode of The Unicorny Marketing Show, host Dom sits down with Camilla Davison, CMO of ZF Aftermarket, to explore how B2B marketing can deliver meaningful customer value.

Camilla shares her journey from consumer goods to the aftermarket industry, revealing key lessons about value creation, marketing leadership, and the challenges of balancing short-term profitability with long-term brand building.

What you'll learn:

• The role of marketing insights in strategy development.
• How to build cross-functional relationships for better business outcomes.
• Why marketing must transition from a support function to a strategic driver.

Tune in for practical advice on shaping marketing as the hub of organisational growth.

About Camilla Davison

Camilla Davison has had a long and windy career that has provided many exciting opportunities for fulfilling growth and new experiences.

Starting very conventionally on a Marketing graduate recruitment scheme, Camilla spent 15 years with Kimberly-Clark on exciting Brands like Andrex and Kleenex. On moving to Africa, she found a different purpose in charitable work, supplying the basics in a more practical way for 6 years. On return Camilla settled back at KC to lead their baby business in Europe, driving both product and commercial innovation in a very competitive arena. Camilla then moved to B2B - taking those fundamental brand marketing skills to build brands in the public washroom arena. From there she went to a completely different arena of Autoparts and the aftermarket...First with Tenneco and now with ZF.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/seBnHjQs0Jc

LinkedIn: Camilla Davison | Dom Hawes

Website: ZF Aftermarket

Sponsor: Selbey Anderson

Other items referenced in this episode:

FMCG = fast moving consumer goods

OE = original equipment

BGM = Buying group marketing