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Customer-centric technology in the events industry: a discussion with RX leaders
Manage episode 471188881 series 2829127
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In this episode, YS Chi speaks with Brian Brittain, Chief Operations Officer, and Gaby Appleton, Chief Product Officer at RX, the global events business.
The events industry is all about connecting buyers and sellers and bringing people together to enable them to grow their business. Far from being a threat to in-person events, as many feared, the pandemic triggered an acceleration in the development of technology which is transforming the customer experience, making participation easier and more productive. What does that look like in practice and how is technology changing the customer experience? Brian and Gabby discuss technology, data, AI and more. They even share some ‘spectacular’ failures.
Listen to the full episode on YouTube: https://www.youtube.com/watch?v=S-fcgETVd04.
We've also curated a 10mnm version for those in a rush: https://www.youtube.com/watch?v=EwFKCZKRdlQ&t=8s
Chapters
1. Introductions (00:00:00)
2. Digital transformation and pandemic impact (00:01:38)
3. Customer-centric digital strategy (00:04:02)
4. Geographic rollout (00:07:39)
5. Pre-show, in-show and post-show digital solutions (00:11:02)
6. Challenges and learning from failure (00:15:10)
7. The role of AI (00:16:53)
8. Collaboration and leveraging data (00:32:02)
9. Looking to the future, and measuring success (00:35:00)
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