How to get your voice heard in a busy world

University of Cambridge

In this episode of 'So Now What', host Catherine Galloway engages with Gates Cambridge scholars Jakub Szomalec, Raggenhilde Fregdaler, and Jansu Karabiak to explore how creative methods can address wicked problems in society. The conversation delves into the importance of arts in academia, the role of entertainment in cultural activism, and the power of personal stories in engaging audiences. The guests share their unique experiences and insights on how to effectively communicate complex issues in an increasingly noisy world, emphasizing the need for emotional connection and community engagement. Takeaways Creative methods can effectively address wicked problems. Arts and academia should be funded for their impact. Comedy can relay serious messages in engaging ways. Stories are essential for activating empathy. Entertainment can serve as a platform for activism. Immersive experiences can change audience perceptions. Adapting messaging is crucial for short attention spans. Understanding technology is a parental responsibility. Engaging with diverse communities enriches perspectives. Real conversations foster better understanding and connection. Chapters 00:00 Introduction to Wicked Problems and Creative Solutions 05:25 The Role of Arts in Academia 10:05 Entertainment as a Tool for Cultural Activism 13:30 Personal Stories and Vulnerability in Creative Work 18:38 Engaging Audiences Through Immersive Experiences 22:25 Adapting Messaging for Short Attention Spans 28:13 The Responsibility of Understanding Technology 32:23 Takeaways for Action and Engagement Cansu Karabiyik received her PhD in medical science in 2021. Since then she has spent her days as a neuroscientist developing treatments for neurodegenerative diseases and her evenings as a standup comedian performing in clubs in New York City. Jakub Szamalek award winning novelist and video game writer, who co-created international bestsellers such as "The Witcher 3" and "Cyberpunk 2077", currently Narrative Director at Rebel Wolves, a game development studio he co-founded. Doctor of classical archaeology educated at Oxford and Cambridge Universities and a Cambridge Gates Scholar. His most recent book, "Inner Space", will come out in English in July 2025. Ragnhild Freng Dale is a social anthropologist and senior researcher at the Western Norway Research Institute. Her research interests include energy imaginaries, justice in climate transitions and impacts of energy infrastructure on local and indigenous communities. She thrives working on projects that are multimodal and experimental, especially in collaboration with the performing arts field.