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The Narrative Arc w/Tommy Walker
Manage episode 301502749 series 2317258
Content provided by Samantha Stone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Stone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Regardless of where your content marketing function lives within your organization, the success of that function is directly related to developing a solid narrative arc from which to develop multi-faceted marketing campaigns.
Join Samantha and her guest Tommy Walker, Founder at The Content Studio, as they discuss the pros and cons of content marketing as a silo within organizations, the challenges they face in defining their role within companies and the fundamental goal of creating a narrative arc from which to develop content.
116 episodes
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Manage episode 301502749 series 2317258
Content provided by Samantha Stone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Samantha Stone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Regardless of where your content marketing function lives within your organization, the success of that function is directly related to developing a solid narrative arc from which to develop multi-faceted marketing campaigns.
Join Samantha and her guest Tommy Walker, Founder at The Content Studio, as they discuss the pros and cons of content marketing as a silo within organizations, the challenges they face in defining their role within companies and the fundamental goal of creating a narrative arc from which to develop content.
116 episodes
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Similar to Unleash Possible
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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