Episode 20: Heather Williams- The Power of Being Yourself in Business and Life

Unlock Your Happiness Series

What happens when you build a thriving marketing business by simply being yourself? Marketing Director Heather Williams takes us on her entrepreneurial journey that began with a simple desire to accommodate her new puppy, Brodie, rather than leave him alone while working in an office environment.
Heather's refreshing approach to business growth centres around pure authenticity, from candidly telling networking contacts she started her company because of her dog, to helping clients overcome their fear of showing up as themselves online. This philosophy has allowed her to build HW Media Management (soon to be rebranded as HW Marketing) entirely through word-of-mouth and organic social media, without spending a penny on paid advertising.
The conversation reveals powerful insights about combating the isolation of entrepreneurship through co-working spaces and meaningful connections. As someone who previously thrived in team environments, Heather shares how finding her "tribe" became essential for maintaining perspective and preventing the spiral of negative thoughts that can occur when working alone. Her approach to work boundaries defies conventional wisdom, embracing weekend productivity while taking Friday afternoons off, scheduling evening-written emails to send the following morning,and creating "Quiet Mondays" with no morning meetings.
Whether you're running your own business or simply seeking greater fulfillment at work, Heather's parting advice resonates deeply: "Don't pretend to be something you're not." When you show up authentically – in your communication style, dress, or work methods you naturally attract the right people and opportunities while filtering out those that aren't aligned with your true self. Join us for this heartfelt conversation about finding success through authenticity and designing work patterns that honor who you really are.

Heather Williams is a digital marketing strategist who helps small businesses and founders grow through smart, results-driven social media. With a focus on strategy, content creation, and engagement, she ensures brands aren’t just posting—but actually building a presence that works.

She’s also the founder of The Rookie CEO, a supportive community for business owners navigating the highs and lows of entrepreneurship with honest conversations and practical insights.

From LinkedIn to TikTok, Heather knows how to create content that’s authentic, impactful, and tailored to the right audience. And when she’s not managing social media accounts, she’s likely brainstorming new ideas—or spending time with her Springer Spaniel, Brodie.

LinkedIn: https://www.linkedin.com/in/heather-williams-28803b23b/

Instagram: https://www.instagram.com/hwmediamanagement?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Jenny Williams
Consultant for Calm

Helping You Find Calm in the Chaos

Founder of The Calm Collective & The Calm Connected.

Host of the Unlock Your Happiness Series Podcast.

Based in Kent, London & the South East, bringing women together through meaningful conversations and soulful networking.

Mum, Wife & Freelancer: I’m navigating the chaos just like you, while learning to embrace the calm along the way.

Let’s connect, collaborate & create more space for YOU.

You can find me here: www.jennywilliamsconsulting.com
Instagram: @jennywilliams_consulting
LinkedIn: Jenny Williams
Facebook: Jenny Williams
If you would like to be a guest on the podcast please go to the website and apply online.
Sending Love & Stay Happy x

Chapters

1. Introduction to Heather Williams (00:00:00)

2. The Rookie CEO Business Collective (00:02:37)

3. From Hairdressing to Digital Marketing (00:05:55)

4. Building an Authentic Business Approach (00:10:10)

5. The Importance of Finding Your Tribe (00:19:06)

6. Creating Boundaries for Work-Life Balance (00:23:57)

7. Final Advice on Unlocking Happiness (00:29:05)