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Forging Social Impact through Advertising with Rana Komar of Weber Shandwick
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Rana’s beginnings in non-profit work have informed over 20 years of her work in advertising. In this episode, she shares insights about how the way we absorb content has transformed communication from an afterthought to a core part of every business, and what’s next for an industry that’s constantly changing. Rana also shares how she’s worked with companies to deliver socially impactful ad campaigns– including a project with Excedrin that aimed to increase empathy for migraine sufferers.
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Rana’s beginnings in non-profit work have informed over 20 years of her work in advertising. In this episode, she shares insights about how the way we absorb content has transformed communication from an afterthought to a core part of every business, and what’s next for an industry that’s constantly changing. Rana also shares how she’s worked with companies to deliver socially impactful ad campaigns– including a project with Excedrin that aimed to increase empathy for migraine sufferers.
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Similar to Unlocking Innovation
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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…
continue reading
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…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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