UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring

Unofficial Partner Podcast

Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes, and grey sofa interviews that cost millions but deliver little for the client. They've created a list of seven ideas they'll never pitch again.

Join us as they dissect why sports marketing has become so predictably dull and what to do about it.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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