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[EXHIBITOR EDITION] Beyond the Booth: Pre-Show & Post-Show Strategies
Manage episode 482649349 series 2838563
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In this episode, we sit down with Amber Miller, director of marketing, and Jen Krepelka, director of digital media at PMMI Media Group. PACK EXPO Las Vegas will be here before you know it, and we explore how thoughtful pre-show marketing can significantly boost booth traffic and engagement at trade shows. Amber and Jen share tips for drawing the right attendees to your booth before the show floor opens and dive into how to maintain those valuable connections once the event concludes. From digital targeting and email campaigns to on-site presence and post-show follow-up, they share real-world insights and best practices to help exhibitors make the most of every phase of their trade show presence.
Experience the future of packaging and processing—up close and in action
It all starts here. Don’t miss out—register today at packexpolasvegas.com/unpackedpod
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