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“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey

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Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and joins the podcast to describe the strategies that she and a cross-functional group of marketing, sales, data, and technology leaders are implementing to deliver answers to that core question. And in doing so, speed time to market, accelerate performance, and delight the consumer.
  continue reading

304 episodes

Artwork
iconShare
 
Manage episode 475694753 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and joins the podcast to describe the strategies that she and a cross-functional group of marketing, sales, data, and technology leaders are implementing to deliver answers to that core question. And in doing so, speed time to market, accelerate performance, and delight the consumer.
  continue reading

304 episodes

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