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New Retail Media Strategy Benchmark Study - Where do you rank?, with Gregor Murray, VP of Strategy, Digital Commerce Global

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Manage episode 502352792 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The study’s author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizational, financial, and measurement rigor in this critical but complex part of your digital commerce success strategy.
  continue reading

324 episodes

Artwork
iconShare
 
Manage episode 502352792 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The study’s author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizational, financial, and measurement rigor in this critical but complex part of your digital commerce success strategy.
  continue reading

324 episodes

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