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Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360

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Manage episode 491756655 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that come with scaling these platforms. We also explore how Australia compares to the US, UK, and Asia – and what brands need to focus on to win in this fast growing landscape.
  continue reading

324 episodes

Artwork
iconShare
 
Manage episode 491756655 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that come with scaling these platforms. We also explore how Australia compares to the US, UK, and Asia – and what brands need to focus on to win in this fast growing landscape.
  continue reading

324 episodes

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