The Social Media Basics Most Brands Skip (But Shouldn't) Untamed Social podcast

20:37

Rachel Strella and Anna Dobbert explore why letting go of perfection can lead to deeper connection, better content, and a more sustainable approach to social media. If you’ve ever overthought a post or felt pressure to look flawless online, this episode will shift your mindset—and give you permission to show up as the real you. Ready to ditch perfection and show up as the real you? Hit play!…

Untamed Social

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Instagram 101: 5 Ways to Set Yourself Up for Success 26:33

16 days ago26:33

26:33

Feeling overwhelmed by Instagram? You're not alone. In this episode of the Untamed Social Podcast, Tara Kay and Ella break down five essential ways to build a strong foundation on Instagram, whether you're launching a new account or refreshing an existing one. We cover everything from the importance of a searchable username to optimizing your bio for SEO, using the right features to boost visibility, staying active with Stories, and crafting captions that actually work. Along the way, we share real-world examples, practical tips, and a few insights into what Instagram’s algorithm is really looking for. If you've ever wondered how to give your content the best chance of being seen—or just want a clear starting point for Instagram success—this is the episode for you.…

Untamed Social

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The Social Media Basics Most Brands Skip (But Shouldn't) 23:02

30 days ago23:02

23:02

It’s time for a social media reality check. In this episode, Laney and Anna dive into the unskippable basics that way too many brands ignore—either out of laziness, confusion, or pure chaos. We’re calling it like it is and sharing the four foundational pillars every brand needs to master in 2025 to stand out, show up, and stop spinning their wheels. Whether you’re DIY-ing your content or working with a team, you’ll walk away with clear steps to stop blending in and start owning your online presence. Hit play and let’s get into it.…

Untamed Social

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Surviving the Comment Section: A Guide to Social Media Criticism 25:37

6 weeks ago25:37

25:37

Negative comments are inevitable on social media—but how you handle them can make or break your brand. In this episode of Untamed Social , Tiecen Payne and Jess Boozel dive into the wild world of comment moderation. From dealing with harsh criticism to managing client expectations, we break down the do’s and don’ts of responding to negativity. Should you delete comments? Engage in debate? Let them ride for the algorithm boost? We’ve seen it all, and we’re sharing the strategies that work. We also get real about the emotional toll of handling backlash daily and why having a process in place is essential for social media managers and brands alike. Tune in for practical insights, battle-tested advice, and a few stories that might just make you rethink how you approach your own comment section. 🎧 Listen now and take control of your online conversations.…

Untamed Social

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The Secret Sauce of Social Media: Why Storytelling Wins Every Time 20:30

8 weeks ago20:30

20:30

What do lost pets, Duolingo, and AI all have in common? The power of storytelling. In this episode, Rachel Strella and Tara Kay Otey dive into why storytelling is the secret sauce to making your brand unforgettable. From Rachel’s eight-month journey to find her lost cat ( spoiler: social media saved the day! ) to brands like Airbnb and Glossier that master the art of authentic narratives, we’re breaking down what makes a great story—and why so many businesses get it wrong. Inside this episode: ✔️ How storytelling builds trust, emotion, and loyalty ✔️ Examples of brands killing it with narrative-driven content ✔️ What makes a story flop (and how to avoid it) ✔️ The role of AI in storytelling—can it replace human connection? ✔️ A challenge: Are your last five posts actually telling a story? If your brand is just posting facts, you’re missing out on the real power of social media. It’s time to shift from boring to binge-worthy.…

Untamed Social

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AI in Social Media: Turning Dry Prompts Into Bold Content 24:01

10 weeks ago24:01

24:01

AI is changing the game in social media marketing, but are you using it effectively? In this episode of Untamed Social , Laney Goff and Tiecen Payne dive into the power of AI-driven content creation and how marketers, social media managers, and digital strategists can leverage tools like ChatGPT to make their content stand out. In this episode, we discuss: ✔️ How to train AI to match your brand’s voice ✔️ Why basic prompts won’t cut it – crafting high-quality AI input ✔️ Using AI without losing authenticity in content ✔️ The ongoing debate: Can AI replace human creativity? ✔️ AI-powered content strategies for teams to boost efficiency Key Takeaways: AI isn’t replacing marketers – but those who master it will thrive. The best ChatGPT prompts are detailed, brand-focused, and audience-driven. AI should enhance your creativity, not replace it. Teams should collaborate with AI effectively to ensure consistency across content. Listen now and take your AI-powered content to the next level!…

Untamed Social

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Influencers Gone Honest 20:12

12 weeks ago20:12

20:12

In this episode of Untamed Social, Jess and Anna closely examine the latest TikTok trend for influencers to spill the tea on their deepest secrets with the looming TikTok ban. Jess and Anna recap the influencers who finally told the truth...or did they? From influencers like Lexi Hidalgo and Scar Girl to notable brands like Duolingo, we analyze the brands that did it right and those who will suffer the repercussions. Let us know your thoughts on the exposed influencer secrets and be sure to hit that like button and subscribe!…

Untamed Social

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TikTok vs. Instagram: Which Platform Wins for Your Brand? 22:39

14 weeks ago22:39

22:39

In this episode of Untamed Social , we dive into the ultimate social media showdown: TikTok vs. Instagram. With both platforms constantly evolving and introducing new features, how do brands decide where to focus their time and energy? Joining us for her podcast debut is Tara Kay, one of our newest team members, as we debate the strengths and weaknesses of these two powerhouse platforms. From Instagram’s multifaceted features like Stories, Reels, and carousels to TikTok’s unparalleled reach and ease of going viral, we break down what makes each platform unique—and which one is best for your brand. What we cover in this episode: Tara Kay’s love for Instagram and why she believes it encourages authenticity. Laney’s preference for TikTok, from its viral potential to its usefulness as a learning tool. How generational preferences shape platform usage and why these stereotypes don’t always hold up (spoiler: even Laney’s grandmother is obsessed with TikTok!). Instagram’s latest updates, including 3-minute Reels and the new rectangle feed layout—are they game-changers or too little, too late? Why brands need to tailor their content to fit the platform and focus their energy where it matters most. Whether you’re an Instagram loyalist or a TikTok convert, this episode offers actionable insights into how to choose the right platform for your brand. We also share advice on how to test platforms, avoid burnout, and align your social strategy with your audience’s preferences. Get ready for an honest, insightful, and fun debate about the ever-changing social media landscape. Tune in and decide for yourself: TikTok or Instagram—who gets your vote?…

Untamed Social

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Keeping It Real: Will the Genuine You Please Stand Up? 21:14

16 weeks ago21:14

21:14

Welcome to Season 2 of Untamed Social! 🎉 Join Rachel Strella and new co-host Tiecen Payne as they dive deep into authenticity on social media. In this episode, we explore the power of intentional sharing, the role of vulnerability in building trust, and how generational perspectives shape our online presence. Whether you're a content creator, marketer, or simply navigating the digital world, this episode offers valuable insights and actionable tips. 🌟 ✨ Topics Covered: - The meaning of authenticity on social media - How vulnerability builds trust and engagement - Generational differences in online sharing - Practical tips to show up authentically online…

Untamed Social

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From Tackling Camera Shyness to Tackling Trolls: Your Top Social Media Questions Answered 32:34

21 weeks ago32:34

32:34

Welcome to Episode 10 of Untamed Social ! In this special season finale, we’re answering YOUR top social media questions. From finding the courage to show up on camera to dealing with internet trolls, we’re diving deep into the challenges and strategies for thriving online. 🔑 What You’ll Learn in This Episode: How to balance personal and professional use of social media Tips for overcoming camera shyness and building confidence Strategies for managing trolls without ruining your vibe Why authenticity and boldness are the keys to success in 2025 The power of video content and creative storytelling Whether you’re a business owner, content creator, or just someone navigating the digital world, this episode is packed with actionable insights and relatable stories to help you succeed online.…

Untamed Social

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Gen X vs. Gen Z: Navigating Social Media Through the Ages 33:33

23 weeks ago33:33

33:33

In this episode of Untamed Social , Rachel (Gen X) and Jess (Gen Z) dive into generational perspectives on social media, exploring how their age shapes values, communication habits, and platform preferences. They discuss the evolution of online authenticity, the rise of curated content, and how social media affects personal vs. professional lives. Stay tuned for a fun generational slang quiz, where Rachel and Jess test their knowledge of popular terms across eras. This episode wraps up with their predictions for the future of platforms like X and long-form content trends.…

Untamed Social

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2025 Vision: Social Media Trends & Predictions 33:36

25 weeks ago33:36

33:36

Welcome to a fresh episode of The Untamed Social Podcast ! This time, Laney and Jess are breaking down the biggest social media trends of 2024 and sharing bold predictions for 2025. From evolving platforms to shifting user preferences, we're covering everything you need to know to stay ahead in the digital world. Topics we cover in this episode: The rise of long-form content and storytelling TikTok’s shift to 10-minute videos The growing demand for authenticity in influencer marketing Brand backlash and PR strategy changes The power of building exclusive digital communities Predictions for Twitter (now X) and other major platforms Whether you’re a brand, creator, or social media enthusiast, this episode will give you fresh insights and strategies for navigating the future of social media. Get ready to explore what’s next in the digital space!…

Untamed Social

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Unplugged: Navigating Remote Work, Boundaries, and Virtual Life 34:01

27 weeks ago34:01

34:01

Rachel and Ella dive into the highs and lows of remote work. They share personal experiences about meeting their remote team in person for the first time, balancing work and personal life, and setting boundaries in an 'always-on' digital environment. Key topics include: - The differences between virtual and in-person collaboration - How remote work impacts productivity and relationships - The struggle with work-life boundaries when your office is your home - Tips for staying disciplined and motivated as remote workers - The importance of setting clear boundaries with clients and coworkers Whether you’re a remote worker, team leader, or someone managing multiple time zones, this episode offers relatable insights and practical advice for thriving in a virtual work environment. Listen now and discover how Rachel and Ella navigate the challenges and rewards of remote work. 🎧 Timestamps / Chapters: 0:00 – Introduction and Episode Overview 1:10 – First Time Meeting the Remote Team In Person 3:00 – Differences Between In-Person and Virtual Connections 6:45 – Watercooler Talks vs. Focused Work 9:30 – Managing Distractions When Working from Home 12:00 – How to Set Healthy Work-Life Boundaries 15:00 – Navigating Client Expectations Across Time Zones 18:10 – The Value of Planning for Breaks and Vacations 20:45 – Tips for Staying Disciplined While Working Remotely 24:00 – Why Communication is Key in Remote Work 26:30 – How to Avoid Burnout and Always Being 'On' 30:00 – Wrapping Up: Reflections on Remote Work and Team Dynamics…

Untamed Social

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Rotting in Real-Time: How Social Media Is Rewiring Our Minds 26:35

29 weeks ago26:35

26:35

In this episode of Untamed Social , we dive deep into the concept of "brain rot" caused by social media overload. Jess and Anna share personal experiences of anxiety, panic attacks, and the mental strain from constant negativity on platforms like TikTok and Instagram. As we dissect the rapid evolution of internet slang and viral trends, we ask: are influencers and streamers driving the culture, or are brands overdoing it with their trend-based strategies? Plus, we take a fun quiz to find out just how much "brain rot" we really have! From relatable social media woes to how to avoid burnout in the digital age, this episode is packed with insights, laughter, and a lot of truth. Whether you’re a content creator, social media manager, or just a casual scroller, we guarantee you’ll resonate with this one. Make sure to hit that like button, leave us a comment on your experience with social media burnout, and subscribe for more candid takes on digital life from Untamed Social !…

Untamed Social

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Behind the Screens: Kids, Parents, and the Social Media Dilemma 41:25

31 weeks ago41:25