))
The Trend Filter: What Makes a Trend Work (or Flop) for Your Brand (with Jess Boozel)
Manage episode 499782910 series 3591447
Content provided by Rachel Strella. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rachel Strella or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Trying to keep up with all the social media trends can feel like a lot, but it doesn't have to be overwhelming. On this episode of Untamed Social, your host Laney Goff and social media manager Jess Boozel are here to show you how to stay trendy without losing sight of what makes your brand unique.
Jess, with her unique Gen Z perspective, offers insights into how her generation interacts with trends and why being "chronically online" can be a major advantage in spotting what's about to take off. Learn the crucial difference between being trendy and being timely, and how to decide which trends are truly worth your brand's attention.
They also discuss common mistakes brands make when chasing what's hot and share examples of brands that have successfully leveraged trends, even in seemingly "boring" industries. Discover how to identify trends that resonate with your niche, how to put in the effort to truly understand them, and why authenticity and relevance are key to making a trend work for you.
Don't miss out on valuable advice that will help you consume content like your audience and approach trends with more strategy and less stress.
Learn more about our consulting bootcamps and how we help brands stay on trend without losing their voice! Visit https://strellasocialmedia.com/social-media-bootcamp/ to get started and sign up today.
23 episodes
Share
