Rank or Die: The Future of SEO in a Zero-Click AI-First World With Jeff Oxford

Up Arrow Podcast

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an e-commerce SEO provider. With over seven years of experience in e-commerce SEO, he has led over 200 SEO campaigns for brands like MasterCard and Belkin. Jeff frequently speaks at industry conferences and created LinkHunter, a tool designed to streamline link outreach efforts.

In this episode…

As SEO becomes more complex, competitive, and intertwined with AI-driven search, e-commerce brands struggle to adapt. With constant algorithm updates, disappearing clicks, and the rise of AI search integrations, how can brands break through the noise and rank effectively without wasting time or falling behind?

According to SEO strategist Jeff Oxford, ranking for SEO in an AI-driven landscape requires more than surface-level adjustments. Instead, Jeff recommends leveraging AI tools to improve rankings by providing them with detailed brand and audience information, focusing on topical authority by answering all relevant customer questions, and prioritizing backlinks and brand mentions to increase domain authority. Additionally, brands should be selective in their efforts by targeting specific funnel stages, optimizing category pages over blog posts for conversion, and aligning pricing with rankings.

In the latest episode of the Up Arrow Podcast, William Harris chats with Jeff Oxford, Founder and SEO Director of 180 Marketing, about optimizing for SEO in a zero-click, AI-driven landscape. Jeff talks about ranking first for competitive keywords, his two-part framework for building topical authority, and how to improve AI search and visibility.