Running away with the alcohol-free-beer market: How is Lucky Saint leading the pack – and what's next?

Upper Bottom

Ollie and Cess join Lou Pollitt, Category and Insights Director at Lucky Saint, for a 5-kilometre run around Regent's Park in London. This is a regular community-building event for the leading alcohol-free beer brand, which has rocketed since its establishment in 2018.

The trio meets at the Lucky Saint pub, the company's headquarters, to discuss drinking trends and plans for the coming years – plus the secret to the brand's success.

There is also a post-run snippet with Jonty Brown, Founder of Run Unlimited, who led the community run. He has an interesting and inspiring story you should listen to.

Also, for Just the Tonic, Cess does something very unexpected – and quite beautiful.

Booze News items:

Yorkshire Evening Post: Go Sober in October: Going out without alcohol in Yorkshire just got easier (https://www.yorkshireeveningpost.co.uk/community/go-sober-in-october-going-out-without-alcohol-in-yorkshire-just-got-easier-4800961)

Huffington Post: 10 Powerful Things You Can Do To Support Your Sober Partner (https://www.huffingtonpost.co.uk/entry/supporting-sober-partner-powerful_l_66f5a7a5e4b08b9c8c8c9cbc)

New York Post: Kris Kristofferson once thought he’d be dead by 30: ‘I was a functioning alcoholic’

(https://nypost.com/2024/09/30/entertainment/kris-kristofferson-once-thought-hed-be-dead-by-30/)

i: I regret going sober – I’m happier now I’m a moderate drinker (https://inews.co.uk/inews-lifestyle/regret-going-sober-happier-moderate-drinker-3299144?ico=in-line_link)

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