Amazon are changing the policy on feedback | Upside #47

Upside

In this episode of Upside, Ali & Zamir dive into the latest Amazon policy change that has sellers everywhere bracing for impact. Starting August 4th, Amazon will allow customers to leave star ratings for seller feedback without any written comment-a shift that could tank seller feedback scores overnight.

From the moment they read the email live on air (shoutout to Matthias for the tip!), the duo unpack why this “star-only” system is such a headache for brand owners and sellers alike. Without comments to explain negative ratings, sellers could see one-star feedback caused by Amazon’s own delivery issues-with no way to respond or fix the problem.

Between lighthearted banter, a rallying call for sellers to speak up, and candid frustration with Amazon’s decision-making, Ali & Zamir break down what this means for e-commerce brands, FBA users, and anyone who relies on seller reputation to thrive on the platform.

Key Takeaways:

• Star-only feedback is coming: Starting August 4th, sellers will get ratings without context-making it harder to address issues.
• Delivery issues = your problem: Most negative experiences are caused by Amazon logistics, but you’ll still take the hit.
• Amazon isn’t seeing the seller side: Policy changes often ignore the day-to-day realities of brand owners and FBA sellers.
• Customer experience could actually worsen: Feedback without context dilutes meaningful insights for both sellers and buyers.
• Speak up if you’re affected: Seller feedback scores are at risk-share your experience to push for better policies.
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To access more insights on building sustainable online businesses and avoiding common pitfalls in the reselling world, visit https://thiswayup.online/resources.