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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00
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Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive. About Eric Miao Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/ Resources Attentive: https://www.attentive.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
UPWIRE #153 - 2 Minute Friday: How Long Does It Take?
Manage episode 121747182 series 110366
Content provided by Robert Cooper, Ph.D. and Robert Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cooper, Ph.D. and Robert Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this 2-Minute Friday podcast, Robert discusses how long it takes to impact or change a life. Learn how a simple "pause" can lead to the greatest difference.
68 episodes
Manage episode 121747182 series 110366
Content provided by Robert Cooper, Ph.D. and Robert Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cooper, Ph.D. and Robert Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this 2-Minute Friday podcast, Robert discusses how long it takes to impact or change a life. Learn how a simple "pause" can lead to the greatest difference.
68 episodes
All episodes
×The brain loves big, complicated, later and never. Exceptional leaders and teams choose the exact opposite: breakthroughs and rules that are small, simple, now and next. In this UPWIRE, we'll look at how the smallest change can make the biggest difference in your life and work.

1 UPWIRE #189 - Skin of a Rhino, Soul of an Angel 16:58
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The brain is hard-wired to be stuck in a defensive "me-first" mode. It despises criticism and over emphasizes every perceived slight, ultimately leading to artificial roadblocks to your (and your team's) success. In this podcast, we'll look at how you can UPWIRE your brain to move beyond this default flaw-finding "me-first" operating system, and create a culture of growth for yourself and others.…
The brain is hard-wired to shrink, not soar. But inside each of us is a quiet lifelong beckoning call which will awaken the courage to face uncertainty, grow and achieve the "impossible." In this episode of UPWIRE, we'll learn how to develop and deploy our inner NERVE to face change, loss and growing pains without collapsing or running away.…
By hard-wired human nature, the brain seeks to be out of touch. Instead of engaging with and achieving your best possible future, the brain much prefers the comfort of mindless repetition, distraction, and awaiting the return of the "good old days." When you are out of touch for as little as a few days or a week, it's not a neutral state. You are already losing clients or customers who yearn for more meaningful connection with you. In this episode of UPWIRE, we'll take a look at simple strategies for staying in touch with life's larger opportunities by mastering brief and frequent connections.…
The brain is largely a forgetting machine, and in today's fast-paced world, it's primed to forget what matters most faster than ever! In this episode of UPWIRE, we'll take a look at how you can structure your schedule to make sure the goals and individuals vital to helping you create your most amazing future receive at least a few moments of your best attention.…
To the brain, momentum is not natural. Instead, it prefers interruptions, distractions or anything gives the illusion of activity or movement: brain circuits which are firing frequently but not forwardly . In this podcast, we'll look at how to scale momentum and consciously align our brainpower with what matters most in our life and work.…

1 UPWIRE #184 - What’s Automatic Accelerates (Part 2) 20:18
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The brain loves to keep hundreds of top priorities actively floating around. The problem is the goal traffic jam which inevitably results, burning valuable mental energy and leading to reduced performance. In part two of this podcast, we'll learn how to set 1st Priorities for the brain, and how to create automatic drivers which will keep us focused on making progress on our top goals.…

1 UPWIRE #183 - What’s Automatic Accelerates (Part 1) 12:54
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The brain is hard-wired to run from challenges (real or imaginary), while barely walking toward opportunities, no matter how amazing. In part one of this episode of UPWIRE, we'll learn how to implement automatic drivers which kick in at the start of every choice, action and interaction, and relentlessly and effectively prompt the brain to grow.…
The brain gets hijacked by many forms of competition. Fortunately, so does almost everyone else's brain. In this podcast, we'll look at how competition negatively impacts our growth, and learn some simple ways to UPWIRE our lives to move from simply competing to truly excelling .
By instinct, the brain waits for everyone else to change. If we want to UPWIRE our lives, we must lead by example, go first, test better ways forward-upward and not wait for others. In this podcast, we'll look at some simple methods for hacking human nature which provide the catalyst that raises performance and drives new growth.…
The brain is largely lost in its own labrynth of vagueness and will choose to stay there unless you're willing to lead it out of the shadows. In this podcast, we'll learn the power of framing, and how connecting now with next fuels exceptional growth.

1 UPWIRE #179 - What You Demonstrate Becomes Real (Part 2) 3:13
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In part two of this UPWIRE, we'll look at some practical strategies for helping your brain keep you moving forward with greater clarity and purpose.

1 UPWIRE #178 - What You Demonstrate Becomes Real (Part 1) 8:13
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Left to its own devices, the brain is a go-second machine, willing to happily follow someone else. The problem, of course, is that if we're always ready to follow, how will we ever achieve our biggest goals in our life and work? In part one of this UPWIRE, we'll learn how to let our behavior and life speak for itself and propel us past our brain's hard-wired tendencies.…

1 UPWIRE #177 - What You Clarify Compels (Part 2) 10:16
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Clarity helps the brain move out of the blur and aim at what matters most. In part two of this podcast, we'll look at some additional techniques we can use to hack human nature and gain instant clarity in any situation.

1 UPWIRE #176 - What You Clarify Compels (Part 1) 15:55
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In all aspects of our lives, chaos (either real or invented by our brains) can quickly destroy focus, leave us without direction and derail us from achieving the future we want. In part one of this podcast, we'll focus on the importance of clarity and how it propels us forward-upward out of the blur.…
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