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The Social Impact Ads On The World’s Biggest Stage. Plus, What Would You Put In An $8 Million Ad Spot?

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Manage episode 466568344 series 3078796
Content provided by WholeWhale.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WholeWhale.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, hosts George Weiner (Chief Whaler at Whole Whale) and Nick Azulay (Digital Strategy Manager) discuss several notable stories in the nonprofit sector. They begin with an analysis of Super Bowl social impact advertisements, breaking down the effectiveness and cost implications of nonprofit messaging during the big game. They highlight that the $8 million cost for a 30-second spot equals roughly 275 years of the average nonprofit's annual advertising budget.

The conversation then shifts to concerning policy changes affecting the National Center for Missing and Exploited Children (NCMEC), discussing the Justice Department's funding threats and their impact on LGBTQ+ youth services. On a more positive note, they cover the launch of ROOST (Robust Open Online Safety Tools), a new nonprofit consortium backed by major tech companies to develop safety tools for startups.

  continue reading

300 episodes

Artwork
iconShare
 
Manage episode 466568344 series 3078796
Content provided by WholeWhale.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WholeWhale.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, hosts George Weiner (Chief Whaler at Whole Whale) and Nick Azulay (Digital Strategy Manager) discuss several notable stories in the nonprofit sector. They begin with an analysis of Super Bowl social impact advertisements, breaking down the effectiveness and cost implications of nonprofit messaging during the big game. They highlight that the $8 million cost for a 30-second spot equals roughly 275 years of the average nonprofit's annual advertising budget.

The conversation then shifts to concerning policy changes affecting the National Center for Missing and Exploited Children (NCMEC), discussing the Justice Department's funding threats and their impact on LGBTQ+ youth services. On a more positive note, they cover the launch of ROOST (Robust Open Online Safety Tools), a new nonprofit consortium backed by major tech companies to develop safety tools for startups.

  continue reading

300 episodes

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