))
Case Study: Sequential Monadic Home Usage Test for Toothpaste Variants in Brazil
Manage episode 490585285 series 3673525
Content provided by DoWell UX Living Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DoWell UX Living Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This case study demonstrates our ability to address complex research challenges with precision and innovation. By integrating Samanta AI for respondent recruitment, and DoWell Maps for sampling, we enhanced the Home Usage Test’s effectiveness. This approach delivered high-impact insights for the client’s toothpaste launch, tailored to Brazil’s diverse market, and established a scalable framework for future FMCG projects.
7 episodes
Share
