Noam Segal | Garbage Metrics: The Case Against NPS

https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-metrics/

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

UX Research Geeks « »
Noam Segal | Garbage metrics: the case against NPS | #44

about a year ago 36:07

M4A•Episode home

🔎 Do you want to know more? Check out this episode at:

Episode highlights

00:01:36 – Noam’s background
00:07:07 – Introduction to NPS flaws
00:16:10 – Creation of npsistheworst.com
00:19:59 – Alternatives to NPS
00:23:26 – Focus on custom KPIs over NPS
00:31:33 – UX researchers’ role in metrics and ethics
00:34:30 – Noam’s closing thoughts

About our guest Noam Segal

Noam Segal is a UX leader with experience at companies like Airbnb, Intercom, Wealthfront, X, and Meta. He’s currently Senior Research Manager at Upwork and founder of The Disruptive Coach, offering career coaching and resources for tech professionals. He helps individuals and teams grow, and has taught at Stanford and Harvard, as well as spoken at major industry conferences like UXRConf and Quant UX Con.

🔎 Where to follow Noam

LinkedIn / Rosenfeld

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

58 episodes

#Tech #UXtweak

Noam Segal | Garbage metrics: the case against NPS | #44

UX Research Geeks

13 subscribers

published about a year ago

M4A•Episode home

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-metrics/

Episode highlights

00:01:36 – Noam’s background
00:07:07 – Introduction to NPS flaws
00:16:10 – Creation of npsistheworst.com
00:19:59 – Alternatives to NPS
00:23:26 – Focus on custom KPIs over NPS
00:31:33 – UX researchers’ role in metrics and ethics
00:34:30 – Noam’s closing thoughts

About our guest Noam Segal

🔎 Where to follow Noam

LinkedIn / Rosenfeld

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

58 episodes

#Tech #UXtweak

All episodes

UX Research Geeks

1
Bansi Mehta | Legacy systems, users, and enterprise realities| #57 29:33

23 days ago29:33

29:33

Bansi discusses her journey working with legacy systems, especially in healthcare and B2B. She dives into the tricky parts of updating old software, balancing the needs of users and businesses, and how to make things better without breaking what’s already working. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/guides/podcast/bansi-mehta-legacy-systems/ Episode highlights 00:07:32 – Key traits of legacy systems 00:09:56 – Balancing Big Picture and Deep Research 00:17:21 – Aligning business and research goals 00:21:50 – The importance of edge cases 00:24:36 – Managing power users vs. novices 00:28:08 – Connect with Bansi on LinkedIn About our guest Bansi Mehta Bansi Mehta is a seasoned UX design leader with over 15 years of experience, having worked at Aims Digital, 3D PLM, and Cybage. In 2011, she founded Koru Technologies (rebranded as Koru UX Design LLP in 2017), aiming to bring consumer-grade UX to B2B and enterprise applications. What began as a vision to improve workplace UX has since evolved into a leading design agency specializing in B2B products and healthcare software solutions for North America. Bansi has led successful projects for clients such as eClinicalWorks, Redwood Software, and EasyHealth, using user-centered design to drive business success. Her mission is to craft meaningful user experiences that address complex business needs while improving daily user interactions. 🔎 Where to follow Basi LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Su Milazzo | Building effective operations in design and research | #56 35:13

6 weeks ago35:13

35:13

Su Milazzo talks about the role of operations in UX, especially where design and research operations overlap. She explains that operations work to reduce friction and improve workflows for internal teams, using empathy and change management to help them succeed. 👉 Note: We apologize for the recording quality, which has been affected by technical difficulties. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/su-milazzo-building-effective-operations/ Episode highlights 00:03:02 - Defining Operations 00:12:17 - Empathy and Observability in Research Ops 00:21:01 - The Benefits of Ops 00:27:10 - The Need for Specialized Ops Roles 00:30:20 - What Makes a Good Design Ops Practitioner? 00:33:32 - Closing Thoughts About our guest Su Milazzo Su Milazzo is a design and product operations leader with over 10 years of experience driving change in UX and cross-functional operations. She has a proven track record leading global teams to create user-centered solutions for both internal and external clients. Su specializes in blending design, strategy, and operations with a strong focus on empathy, inclusive practices, and collaboration across all levels of an organization. 🔎 Where to follow Su LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
SPECIAL: Learnings from interviewing 50 researchers w/Tina Lickova 47:15

9 weeks ago47:15

47:15

The episode features Marek Štrba interviewing Tina Ličková about what she's learned through the 50 episodes of UX Research Geeks. The conversation highlights key takeaways from past guests, such as trust in research, structuring reports, and the role of research ops in building sustainable practices. Tina also shares her personal growth and how the podcast has influenced her work. 👉 Link to the webinar with Vitaly Friedman. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/tina-lickova-special/ You can find the entire webinar here: https://www.youtube.com/watch?v=q91P9TqDq-c&ab_channel=UXtweak Episode highlights 00:03:06 – Tina’s journey from advertising to UX research 00:09:37 – The evolution of the UX Research Geeks podcast 00:13:05 – Interviewing, Listening, and Learning 00:15:09 – Earning Trust in B2B Research 00:17:58 – Structuring Research Findings 00:21:00 – The Power of Aha Moments 00:24:44 - Structuring Knowledge 00:26:53 - Start with Research Ops 00:29:52 - Cooks vs. Restaurant Managers 00:37:52 - Adapting Existing Research Infrastructure 00:44:52 - Finding the Right Problem: It Takes Time (and a Bit of Annoyance) About Tina ličková Tina Lickova is a digital product expert specializing in research and product strategy. She helps clients to discover new business opportunities as well optimize existing products. She is also a host of UXR Geeks podcast and an aspiring product manager. 🔎 Where to follow Tina and Marek Tina Ličková / Marek Štrba About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Glenn Stevens | Why not to ask why | #55 33:48

12 weeks ago33:48

33:48

In this episode, Glenn, a UX research consultant, shares his insights on why asking "why" in user research can sometimes be a terrible idea. He explains how psychology plays a role in people’s ability to truthfully answer "why" questions and how asking them can lead to rationalization, giving us responses that may not reflect true motivations. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/glenn-stevens-why-not-to-ask-why/ Episode highlights 00:03:30 – Why asking "why" in user research can be problematic 00:05:43 – The psychology behind people's inability to explain why truthfully 00:12:28 – Using storytelling as a more effective method for gathering insights 00:17:18 – The dangers of rationalization in interviews and how to avoid it 00:29:59 – Why asking "why" in surveys can be more acceptable 00:32:03 – Where to follow Glenn for more insights About our guest Glenn Stevens Glenn , a research strategist based in Belgium, helps organisations advance their research practice and de-risk their decisions by gaining evidence about what their customers need and want. He mixes qualitative and quantitative methods to observe what people need, ask them about it or measure it. Driven to enhance the effectiveness and validity of insights, he's passionate about optimising research design and finetuning questions and tasks. Over nearly a decade as a UX contractor, he's partnered with clients like Ahold Delhaize, Novartis, Accountable, Belfius, Auth0 and Red Cross. Currently, he helps ING expand their research methodologies, influence and reach. 🔎 Where to follow Glenn LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
SPECIAL: Oghenetejiri Agbodoroba | Women in Design | #54 26:38

15 weeks ago26:38

26:38

In this special International Women’s Day episode, we talk with Tejiri Agbodoroba, a Nigerian UX designer, about her journey into tech, the challenges women face, and the impact of mentorship. She shares how community support shaped her career and why empathy from men matters. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/oghenetejiri-agbodoroba-women-in-design/ Episode highlights 00:04:42 – Challenges of being a female designer in Nigeria 00:07:09 – The importance of mentors and role models 00:15:39 – Barriers women face in tech 00:24:03 – Empathy as the key for men to support women in tech 00:25:25 – Where to follow Tejiri About our guest Tejiri Tejiri is a product designer using research and user experience design to build products at scale. Her background is in computer engineering and she transitioned into design after taking up a graphic design role at a non-profit organization. Her overarching goal is to consistently gain depth in interactive technology and explore how interactive components can enhance relationships with people, products, and services in an increasingly digital future. She thrives in fostering and nurturing developer communities. Currently, she serves as a Google Developer Group Warri Organizer and the Ambassador for the Women TechMakers in Warri, Delta State, Nigeria. These developer communities are inspiring as many people as possible to embrace technology as the new literacy. Her goal is to be in the forefront of advancing tech talents in Africa, empowering communities and driving transformational change in the tech sector through mentoring and workshop facilitation. 🔎 Where to follow Tejiri LinkedIn / Instagram 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Gloria Osardu | Turning research into impact | #53 33:55

18 weeks ago33:55

33:55

Gloria discusses the role of UX research in organizations, emphasizing how researchers communicate their impact. She shares insights on aligning research with business goals, collaborating with stakeholders, and scaling research efforts. She also touches on the challenges researchers face, from proving their value to navigating company structures, and offers practical advice on making research a key part of decision-making. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/gloria-osardu-turning-research-into-impact/ Episode highlights 00:01:40 - 4 moments that shaped Gloria’s perspective on research 00:09:40 - Measuring UX research impact 00:19:27 - The role of researchers in decision-making 00:24:23 - Communicating research impact as a team of one 00:30:18 - Book recommendations for researchers and leaders 00:32:27 - Where to follow Gloria Osardu About our guest Gloria Gloria Osardu, Ph.D., is a research and insights business executive who started out as a computer scientist before diving into the world of research and insights; how people interact with technology. Today, she heads Global UX Research at Yahoo Inc., guiding Product, Design, and Brand/Marketing teams to turn insights into action. Before Yahoo, she led global research teams across Gen AI, SaaS, Education, Supply Chain, Finance/Fintech, Payroll, and Federal Government Contracting. She focuses on ethical, accessible research and believes durable insights in a world of big data and AI are key to de-risking business and customer experience decisions. 🔎 Where to follow Gloria LinkedIn / Instagram / X 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter 🐝 Where to Follow UXtweak: LinkedIn - https://www.linkedin.com/company/uxtweak/ Instagram - https://www.instagram.com/uxtweak/ YouTube - https://www.youtube.com/@uxtweak Facebook - https://www.facebook.com/uxtweak/ Twitter - https://twitter.com/UXtweak…

UX Research Geeks

1
Satyam Kantamneni | Bringing research to the C-suite | #52 30:28

20 weeks ago30:28

30:28

Satyam talks about the role of research in organizations, focusing on its connection to leadership and business goals. He explains how researchers can align their work with business needs, share findings effectively, and position research as a key part of decision-making. 👉 Join Tina on February 5th for a live webinar where she shares her biggest takeaways from interviewing 50 researchers around the globe. She’ll reveal behind-the-scenes stories about how the podcast started, how guests and topics are selected, and give a sneak peek into what’s coming in 2025. 👉 Don’t miss it - sign up now! https://www.meetup.com/ux-research-meetups/events/305513708/?eventOrigin=group_upcoming_events Episode highlights 00:01:12 – Satyam’s journey into design and research 00:04:12 – Who owns research in companies? 00:07:10 – Why research belongs near leadership 00:13:31 – Explaining the need for research to clients 00:20:19 – Connecting research to business goals 00:27:26 – Insights from Satyam’s book About our guest Satyam is a leader in experience design, co-founder of UXReactor, and creator of the PragmaticUX framework. Before founding UXReactor, Satyam led design teams at Citrix and PayPal, focusing on making design part of business strategy. An alumnus of Harvard Business School and Stanford’s Design Thinking program, he is dedicated to showing that great UX isn’t just about better products - it drives innovation across organizations. 🔎 Where to follow Satyam 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Stefan Barac | Making accessibility a standard | #51 35:01

22 weeks ago35:01

35:01

Stefan shares personal stories and practical approaches to accessibility, discussing how inclusive design can create better products and experiences for everyone. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/stefan-barac-accessibility/ Episode highlights 00:02:07 – Stefan’s personal journey with accessibility 00:19:28 – Examples of accessibility challenges in manufacturing 00:28:20 – Medication and temporary disabilities in accessibility 00:32:14 – Testing as the key to accessible design 00:33:46 – Where to follow Stefan’s journey About our guest Stefan is an expert in designing accessible technology and creating ergonomic products that are both practical and usable for diverse audiences. He leads large-scale projects across various industries, including transportation, city planning, medical technology, and manufacturing. As the cofounder of incluthon.com , Stefan focuses on connecting accessibility experts with businesses, helping them understand accessibility needs and empowering them to create inclusive solutions. He emphasizes the importance of involving the audience in the creation process, stating: "Include people with disabilities in your product teams!" Stefan’s vision is to use accessibility as a jump-off point for product innovations beyond the visual level. 🔎 Where to follow Stefan LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Mariana Salgado | Value of a designer in designing for participation | #50 33:10

26 weeks ago33:10

33:10

Mariana discusses her work in participatory design, focusing on immigration policies and public services in Finland. She shares how designers can improve public policy creation, support inclusive dialogues, and turn data into practical outcomes. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/mariana-salgado-designing-for-participation/ Episode highlights 00:02:30 – Mariana’s move to Finland 00:05:11 – Using participatory design in Helsinki’s urban development 00:10:45 – Designers’ role in shaping public policies 00:20:28 – Participatory design in public services About our guest Mariana Salgado Mariana Salgado is a senior designer and researcher specializing in service and interaction design with a focus on participatory methods. She produces and hosts Diseño y Diáspora , a podcast on design for social change in Spanish, Portuguese, and English, with 570 episodes and 6,000 monthly listeners, making it the most popular design podcast in Latin America. Currently, Mariana works as a service designer at ICOS ERIC, contributing to the EU project IRISCC. Her career includes leading Inland Design, a Finnish innovation lab for immigration services, and collaborating on cultural heritage, global health, and participatory projects with diverse communities. Mariana has also worked as a researcher, lecturer, and co-founder of a design studio. 🔎 Where to follow Mariana LinkedIn / Podcast 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang , where he talks about driving strategy in reactive environments. About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Chloe Sharp | Making products that matter | #49 23:59

27 weeks ago23:59

23:59

Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/chloe-sharp-making-products-that-matter/ Episode highlights 00:01:27 – Chloe Sharp’s diverse research background 00:05:00 – Explaining the value of research to skeptical stakeholders 00:12:14 – Finding opportunities for innovation through research 00:17:08 – Presenting insights in ways that drive action 00:21:12 – Advice for researchers exploring project management roles About our guest Chloe Sharp Dr Chloe Sharp has built her career around research and innovation. She began as a Research Fellow before transitioning to the commercial sector as a Social Researcher at a UK Catapult. She later joined an AI startup, focusing on user and market research, and co-founded a research and grant writing consultancy, helping charities, startups, and scale-ups develop products. After exiting the consultancy, Chloe worked in the finance sector as a Product Manager, gaining new perspectives on research. Her experiences inspired her book, Make Products That Matter, a practical guide to creating user-focused products. She now runs Sharp Insight, an innovation consultancy focusing on bringing ideas to reality and navigating change and uncertainty in the process. 🔎 Where to follow Chloe LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Kelly Jura | How user research shaped a brand: a case study | #48 30:16

31 weeks ago30:16

30:16

Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/kelly-jura-user-research-rebranding/ Episode highlights 00:01:42 – Combining brand and user experience roles at ScreenPal 00:12:53 – Methods used to validate and select new brand name 00:18:40 – Data-driven rebranding decisions 00:21:07 – Communicating the benefits and value of rebranding to leadership About our guest Kelly Jura Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way. 🔎 Where to follow Kelly LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Kate Towsey | Scaling Research Ops | #47 34:23

32 weeks ago34:23

34:23

Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/kate-towsey-scaling-research-ops/ Episode highlights 00:01:38 – Recent release of Research That Scales 00:02:56 – What inspired Kate to write a book on research operations 00:11:14 – Research operations as infrastructure 00:14:12 – Addressing the unique needs of large, complex research teams 00:20:51 – Strategy tips for a team of one 00:29:40 – Finding inspiration for research ops outside the UX field About our guest Kate Towsey Kate Towsey is an independent advisor, coach, and educator. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map. In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club , a members’ club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people. 🔎 Where to follow Kate LinkedIn / Website / Cha Cha Club / Substack About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Steve Bromley | The world of games user research | #46 36:52

35 weeks ago36:52

36:52

Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/steve-bromley-games-user-research/ Episode highlights 00:02:04 – Steve’s background in gaming research 00:05:49 – Comparing work with indie studios and larger companies 00:18:23 – Challenges of research in games 00:28:36 – Ethical considerations when conducting research with children 00:31:16 – Tips for starting a career in game research About our guest Steve Bromley Steve is an experienced user research consultant based in London, specializing in building new user research teams and conducting user research for video games. He’s the author of Building User Research Teams and How To Be A Games User Researcher . He is also the director of gamesuserresearch.com , where he provides consultancy and runs playtests for game studios. With a passion for advancing games user research, Steve regularly speaks at global conferences and shares his expertise through writing. 🔎 Where to follow Steve LinkedIn / Website About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Sarah Doody | Navigating UX careers | #45 30:51

37 weeks ago30:51

30:51

Sarah explains why UX researchers struggle with building effective portfolios and marketing themselves. She highlights common mistakes researchers make, offers tips for navigating NDAs, and suggests ways to showcase the business impact of their work. Sarah also provides strategies for standing out in a competitive job market and advice for freelancers. 👉 Link to study about current state of research resistance from UXtweak. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/guides/podcast/sarah-doody-navigating-ux-careers/ Episode highlights 00:01:26 – Sarah’s background and career shift 00:05:49 – Common UX portfolio mistakes 00:09:09 – Handling NDAs in portfolios 00:20:15 – Interview preparation tips 00:27:57 – Freelancers’ application tips 00:29:54 – Sarah’s closing thoughts on careers About our guest Sarah Doody Sarah Doody is the founder of Career Strategy Lab™ , a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the Career Strategy Lab podcast . Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. The program has been so successful since it’s launch that the combined salary of program graduates hired topped nearly $6 million. Sarah has been named a Future of Work expert by Forbes and is a regular Forbes.com contributor. She has also been featured in Fast Company, Insider, Fox Business, and more. For more information on Sarah and her work, programs, or speaking engagements, please visit her website , or find her on YouTube (30k), LinkedIn (70k), Instagram (18k), or Twitter (28k). 🔎 Where to follow Sarah LinkedIn / Instagram / Twitter About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to Follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter…

UX Research Geeks

1
Noam Segal | Garbage metrics: the case against NPS | #44 36:07

39 weeks ago36:07