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Predicting User Experience in the Age of AI
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In this episode I explore how product teams can better anticipate and measure user experience in a world where interaction patterns are shifting—from clicks and forms to voice and chat.
- Why AI is transforming the way users interact with technology
- The importance of treating design choices like “ingredients” in a recipe
- How to build internal benchmarks to predict user experience outcomes
- Lessons from AI tools like ChatGPT and the rise of “Generative Engine Optimization”
- Practical ways to align intended vs. actual user experience through experiment design
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