))
Innovation through Incremental Change | Anheuser-Busch
Manage episode 462126069 series 3640361
Content provided by Josh Barker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Barker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This podcast was originally recorded in August 2019.
Brand perception is one of the most instrumental keys to consumer success. We’ve all been there — scrolling endlessly until something catches our attention and draws us in. Sometimes, we buy particular products based on appearance — it’s not always the quality that influences our buying decisions. Sometimes, the brands that are quickest to build appeal or answer questions are the ones to influence buying decisions.
Max Juster, Brand Director at Anheuser-Busch (most famously known for Budweiser), has experienced this first-hand.
Click here to read the full Anheuser-Busch podcast recap.
23 episodes
Share
