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Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies
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Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies
In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes including: (1) 'The End of Ownership' where consumers prefer access and flexibility over ownership, urging marketers to create on-demand services; (2) 'The Return of Boredom' as overstimulated consumers seek offline experiences, presenting unique engagement opportunities for brands; and (3) 'The Death of Trust' with declining consumer trust in ads and influencers, pushing brands to prove their value in every interaction. Vera also provides innovative strategies for brands to adapt, emphasizing the importance of flexibility, discovery-driven experiences, and proving trustworthiness. Tune in to rethink your marketing strategies for a successful future.
00:00 Welcome to the Vera Shafiq Podcast
00:32 Exploring Consumer Behavior in 2025
01:59 Shift 1: The End of Ownership
03:47 Shift 2: The Return of Boredom
05:50 Shift 3: The Death of Trust
07:56 Adapting Franchise Marketing Strategies
11:40 Bonus Strategies for 2025
15:11 Final Thoughts and Conclusion
33 episodes
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