Seahorse Lane Boutique - Part 1: When It's Time to "Go"

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Stepping through the doors of Seahorse Lane Boutique feels like discovering a carefully curated treasure trove—beautiful displays of jewelry, clothing, and gifts that immediately catch your eye. But behind this inviting space lies a remarkable story of courage, faith, and entrepreneurship that began with a single, life-changing decision.
When Audrey Mosel found herself studying agricultural economics at Auburn University, something deep within told her she was on the wrong path. In a moment of bravery that would define her future, she packed up her belongings and headed home, unsure of what would come next. During that fateful drive with her then-fiancé Mike, she confessed her dream of owning a boutique—something she had relegated to "retirement dreams." Mike's response was simple but transformative: "Why would you wait? Start now."
From her bedroom on Seahorse Lane (the namesake of her business), Audrey began crafting jewelry, making pillows, and curating affordable yet distinctive items that embodied her vision. She set up shop at local beach markets with makeshift displays—complete with repurposed shutters and a chandelier hung in her tent—building a following through Facebook when social media for business was still in its infancy. Working multiple jobs simultaneously, she gathered skills in retail, floral design, photography, and customer service while nurturing her growing side hustle.
The turning point came when Audrey spotted a vacant storefront in downtown Vero Beach. After prayer and contemplation, she received the simple message: "Go." What followed was a whirlwind two weeks of preparation, fueled by community support—friends painting walls, family building displays, all often paid in pizza and gratitude. This collaborative spirit has remained central to Seahorse Lane's identity throughout its ten-year journey as a storefront.
Join us for this heartwarming conversation about taking leaps of faith, the power of community in building a business, and how sometimes the most important business decision is simply having the courage to begin. Whether you're an entrepreneur, dreamer, or lover of local business stories, Audrey and Mike's journey reminds us that our most meaningful paths often start with listening to that quiet inner voice urging us forward.

The Vero Beach Podcast & MyVeroBeach.com is presented by Killer Bee Marketing, helping local businesses in Vero Beach reach more customers. Learn more at killerbeemarketing.com

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Chapters

1. Introducing the Bureau Beach Podcast (00:00:00)

2. Meet Audrey: From Ag Economics to Boutique (00:02:06)

3. Starting a Business from Seahorse Lane (00:06:08)

4. The Side Hustle Years (00:09:31)

5. Finding the Downtown Vero Location (00:15:27)

6. Community Support and Taking the Leap (00:19:33)