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Seahorse Lane Boutique - Part 3: The Vero Initiative
Manage episode 486115091 series 3656350
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What happens when hometown pride meets entrepreneurship and a desire to give back? Seahorse Lane Boutique owners Audrey and Mike reveal their journey from Vero Beach roots to creating a beloved local business with community impact at its heart.
Audrey shares how an unexpected high school relocation to Mississippi sparked her passion for boutique retail—experiencing firsthand the personal connections formed in small-town shops where owners knew customers' preferences and needs. When life brought them back to Vero Beach, the couple embraced their hometown, creating a boutique that embodies that same welcoming atmosphere on 14th Avenue.
The conversation takes a fascinating turn as they reveal the story behind the Vero Initiative, which began in 2016 with a simple desire to create a cool, non-touristy hometown shirt. That initial 40-shirt order has blossomed into a significant community fundraising effort that has generated over $27,000 for local nonprofits. Their quarterly partnerships now extend through 2025, showcasing their methodical, purpose-driven approach to business.
Beyond retail success, Audrey and Mike open up about balancing entrepreneurship with raising young children, staying "faithful in the little things" while remaining open-handed about future possibilities. Their story perfectly captures why Vero Beach remains special—locals committed to preserving its character while actively investing in its future.
Whether you're a Vero Beach resident, small business owner, or someone who appreciates the power of community connection, this conversation will inspire you to think about how your purchasing power can create positive local change. Subscribe to the Vero Beach Podcast for more inspiring stories from the people making this coastal community so unique!
The Vero Beach Podcast & MyVeroBeach.com is presented by Killer Bee Marketing, helping local businesses in Vero Beach reach more customers. Learn more at killerbeemarketing.com
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Chapters
1. Welcome Back to Seahorse Lane Boutique (00:00:00)
2. Why Choose Vero Beach as Home (00:00:48)
3. Creating the Vero Initiative (00:01:59)
4. Supporting Local Nonprofits (00:04:37)
5. Family Balance and Future Plans (00:08:09)
8 episodes
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