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A conversation with Adam Berninger of Heft, physical spaces for the digital community, institutional vs influencer gatekeeping and the culture casino
Manage episode 480243048 series 3600142
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Jay, Ivan, Jamie and Leyla sit down with Adam Berninger of Tender and Heft Gallery to dive into Heft's opening, the realities of opening a physical space, artist-gallery relationships, the culture casino and institutional vs influencer gatekeeping.
01:38 - Welcome Adam Berninger
03:50 - The relationship between Tender and Heft
07:49 - What inspired the move to a physical gallery model
12:30 - Connecting in person and object-hood
16:00 - The power of a digital community
18:55 - How digital ownership is understood from outside the space
20:40 - The financial pressures of a physical gallery
25:45 - Galvanising the New York digital art scene
27:40 - Artist-gallery relationships
37:20 - Heft's upcoming program
39:41 - Keeping a balance of blockchain-based and physical works
44:20 - Showcasing the digital art community to people outside
46:30 - The challenges of onboarding and making it sticky
48:02 - What's in Verse's pipeline, working with different galleries and voices
54:30 - Heft's site, Verse white labelling and potential opportunities
59:50 - An expanding gallery presence for digital art in New York
01:01:39 - Meeting and working with Edward Burtynsky
01:07:00 - Fx(hash) airdrop announcement
01:09:51 - Artworks being sold as coins, fractionalisation and editions
01:17:02 - Turning culture into a casino
01:22:10 - Everything is a simulacrum
01:25:41 - Reacting to market conditions and competition
01:32:20 - The bell curve meme takes on gatekeeping
01:40:10 - The issue with the lack of institutional knowledge
01:44:15 - The issue with lack of influencer knowledge
01:50:56 - Artist Highlights
01:56:31 - Verse rundown
Adam Berninger: https://x.com/adamberninger
Heft: https://x.com/heft_gallery
Skomra: https://x.com/skomra
Pipi universal: https://x.com/pipiuniversel
LEGIO_X: https://x.com/legio_x
YuriJJJJ: https://x.com/yuri_jjjj
Mika Ben Amar: https://x.com/100o111
Orkhan: https://x.com/orkhan_art
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