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7-11-4: The Rule That Opens Donor Doors
Manage episode 486467673 series 2802112
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In today’s crowded nonprofit landscape, simply having a worthy cause isn’t enough to break the curse of being ignored.
Google’s groundbreaking research has revealed what fundraisers need to achieve before donors feel comfortable giving: the 7-11-4 rule.
This framework isn’t just for businesses—it’s essential for nonprofits seeking to transform casual interactions into committed donors.
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