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351 How To Create a Brand Name that STICKS! (w/ The Namer of Wendy’s Baconator!!)
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Is being a 'Professional Namer' a real job? You bet it is!
I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?
Alexandra Watkins is a leading and outspoken authority on brand names with buzz.
For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google.
Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.
Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.
We talk about:
- The Importance of Naming
- Your brand name shouldn’t look like someone got drunk and played scrabble
- Why is naming a brand important
- Choosing a name that incorporates surprise, entertaining elements, and dopamine
- Whether brand names influence purchases, or not
- The painful consequences of bad branding
- When to invest in hiring help
- Whether your brand name can make or break you
- How to even START the brainstorming process of a brand name
- Why do we get SO tripped up with naming.
- And more!
Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/
Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/
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