))
Beyond Campaigns: Digital Systems for Marketing Success
Manage episode 485477443 series 3657435
Content provided by Lucas Treat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lucas Treat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we dive deep with Michael, a seasoned expert with three decades in software development and CRM, now leading R4 Digital Systems. Many marketing managers feel overwhelmed juggling tasks and trying to optimize workflows. Mike shares invaluable insights on moving past basic campaigns to build truly resilient businesses.
We explore the six pillars of business success (Reliability, Readiness, Reach, Remarket, Reselling, and Reputation) and how to leverage automation and AI to solidify these foundations. Mike discusses real-world examples, including using AI for answering calls and automating sales pipelines, all while maintaining that crucial personal touch. Learn about the importance of systematizing tasks, even small ones, and how a "who not how" mindset can dramatically increase efficiency. This conversation is packed with practical advice for marketing managers looking to streamline operations, boost customer lifetime value (LTV), and implement digital systems that drive sustainable growth.
5 episodes
Share
