Why You Can’t Kill A Bad Habit With A Magic Bullet

VitalBytes Podcast

A great chat today with author, speaker and Vitalsmarts leader David Maxfield. David has been conducting social science research for more than 30 years, focusing on human behaviour and what shapes the written and unwritten rules around what employees do every day

We talked about the research document “Why You Can’t Kill a Bad Habit With a Magic Bullet”, and behaviour change and why it is so difficult – in fact it seems nearly impossible to change behaviour, not only at a personal level but more so at an organisational level.

David shared his expertise around the research and why behaviour change seems impossible and what the process is around undertaking a comprehensive solution to long-term and sustainable behavioural change

Inside this episode you’ll learn

1. What is the willpower trap
2. Why you need to educate your eyes!
3. Understand how behaviour change is a maths problem
4. What is the 6-source framework for sustainable change
5. What long-term behaviour change looks like

Thanks for joining us and we hope you enjoy learning about sustainable behaviour change in the work we do globally. If you enjoyed please leave us a review on iTunes.

As we mentioned in the podcast, click here for a copy of ‘Why You Can’t Kill a Bad Habit With a Magic Bullet’ research.

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