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Rediscovering the Customer in B2B Marketing
Manage episode 473091142 series 3654797
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Fortune 500 marketing consultant Alan Hale reveals why B2B marketing has lost its way – and how to fix it. Drawing from 45 years of research and consulting experience as President of Coinsight Marketing Group, Alan exposes the crucial mistakes companies make and shares his proven framework for putting customers back at the centre of B2B strategy.
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