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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Wait, For Real? explicit
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Content provided by Katie & Grace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie & Grace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A true crime and paranormal podcast. Each week Katie will tell Grace a true crime or paranormal story. Unsolved murders, missing persons, ghosts, cryptids, conspiracy theories, and everything weird. Tune in each Wednesday at 7AM EST for a new episode.
149 episodes
Mark all (un)played …
Manage series 3361412
Content provided by Katie & Grace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie & Grace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A true crime and paranormal podcast. Each week Katie will tell Grace a true crime or paranormal story. Unsolved murders, missing persons, ghosts, cryptids, conspiracy theories, and everything weird. Tune in each Wednesday at 7AM EST for a new episode.
149 episodes
All episodes
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Wait, For Real?

Send us a text Grace covers the murders of young women living in New Mexico whose killer has yet to be found. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
Send us a text The Wendigo is a mythological creature or evil spirit originating from Algonquian folklore. Katie gives us the history of this creature and tells us some stories of interactions with the Wendigos. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Grace deviates from the serial killer agenda this week to cover one of her favorite outlandish conspiracy theories. The Birds Aren't Real movement. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Katie gives us a rundown on a murder, paranormal experiences, and lighthouses. AKA, our favorite things! Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Grace covers this week's episode and tells the story of one man's horrible actions during the late 80's and early 90's. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Katie covers nine spooky stories related to Canada and the Rocky Mountain area. Skip the intro/banter? Go to ~7:00. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

1 Paranormal: People Think I'm a Serial Killer, Part Two 1:29:27
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Send us a text Grace finishes the Reddit story, People Think I'm a Serial Killer. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
Send us a text Probably one of the most well known serial killers of our time, Ted Bundy was a monster who terrorized women in the 1970s. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

1 Paranormal: People Think I'm a Serial Killer 1:02:32
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Send us a text Grace reads Parts 1-6 of a reddit/NoSleep story called, "People Think I'm a Serial Killer. It's Far Worse Than That." posted by CarlB1961. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Katie reads a few scary stories surrounding historical locations within the city of Cleveland. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

1 True Crime: America's Most Prolific Serial Killer 37:18
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Send us a text Grace covers this week's episode and tells Katie about the Choke and Stroke Killer, Samuel Little. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Keeping it simple this week with a few short scary stories from Reddit! Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

Send us a text Grace covers a serial killer that many have not heard of before. Richard Biegenwald, also known as the New Jersey Thrill Killer, went on a killing spree in the early 1980s and was caught after someone close to him turned him in. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
Send us a text Welcome back for Season Four! To kick off this season, we are focusing on serial killers, their victims, and the horrific crimes behind each story. For this week, Katie covers The Son of Sam. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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Wait, For Real?

1 Conspiracy: Who are Controlling the Drones? 36:03
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Send us a text Grace wraps up season three of Wait, For Real? with a conspiracy episode. She breaks down the history of drones, the different types on the market, and we speculate what is going on with the drones spotted in New Jersey. Want to buy us a cup of coffee (Or a lighthouse)? Check out https://www.buymeacoffee.com/waitforread Have stories to tell? Email them to us at waitforrealpod@gmail.com Please Rate and Review the podcast on iTunes and follow us on social media! Instagram & Facebook .…
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