EPISODE 69: From Advertising to Aliens: Author Zach Von Zonk Reveals Insights on How to Captivate Your Audience

Way-Word Writers Podcast

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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer interview Zach Von Zonk, a creative director and children's book author. They delve into Zach's background, including his debut book Old McDonald had a Farm, E-I-UFO and his experience with advertising and storytelling. Zach shares insights on balancing commercial and creative writing, the importance of humor and play in children's books, and the value of illustration. He also discusses the impact of his family's comedic influence and personal journey with IVF on his work. The episode concludes with a lively discussion on Zach's process, future projects, and a musical performance from his debut book.
00:00 Introduction to Way-Word Writers
00:35 Meet Zach Von: Creative Director and Children's Book Author
01:59 The Origin of Zach Von's Pen Name
03:45 Balancing Advertising and Creative Writing
05:04 Influence of Advertising on Children's Books
09:43 Creative Processes and Mindset Shifts
13:41 Zach Von's Musical Interlude
17:02 Humor and Page Turns in Children's Books
19:14 Lessons from Advertising for Fiction Writers
22:01 Advice for Writers: Handling Criticism and Revisions
23:29 The Role of Illustrations in Storytelling
24:05 Exploring Different Angles in Storytelling
25:01 The Importance of Embracing Uncomfortability
26:37 Thinking Outside the Box in Storytelling
29:45 Resources and Tools for Picture Book Writers
31:01 Combining Words and Illustrations
34:46 Creating Commercial Picture Books
37:57 Personal Stories and Inspirations
41:29 Upcoming Projects and Final Thoughts

Find out more about Zach von Zonk HERE!