EPISODE 76: Mastering Author Branding and Platform Building with PR Strategist Gretchen Schafer and Author Nicole Meyer

Way-Word Writers Podcast

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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer discuss the key elements of author branding and platform building with special guests Nicole Meyer and Gretchen Schafer. Nicole and Gretchen, the brains behind 'Bookwork,' share their expertise in book coaching and branding strategies to help fiction writers stand out. The conversation covers topics such as the importance of author platforms, tips for crafting compelling pitches, and navigating the complexities of branding for introverted writers. The episode concludes with actionable advice for authors, emphasizing community-building and the importance of beginning with a focused, authentic platform.

00:00 Welcome to Wayward Writers

00:32 Meet Nicole Meyer and Gretchen Schafer

01:08 Nicole Meyer's Journey

01:37 Gretchen Schafer's Expertise

02:33 The Birth of Bookwork

06:24 Understanding Author Branding

09:53 Balancing Multiple Identities

20:58 Common Branding Mistakes

24:18 Refreshing Your Social Media Strategy

25:29 Customizing Your Platform for Your Audience

27:07 Effective Querying and Pitching Techniques

29:38 Distilling Your Book into a Compelling Pitch

33:18 Building a Community as an Introverted Writer

41:01 Taking Strategic Steps to Advance Your Writing Career

43:35 Final Thoughts and Farewell

The Book Works Team: Nicole & Gretchen