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WBSP713: Grow Your Business by Understanding HubSpot’s Capabilities, an Objective Panel Discussion
Manage episode 479869702 series 2839167
Marketing automation and core CRM systems, though often linked, are fundamentally distinct in design and purpose. Marketing automation is tailored for upstream business processes that involve unstructured data and require seamless integration with multiple systems to drive engagement and lead generation. In contrast, core CRM systems are built to support downstream Revenue Operations with highly transactional workflows, necessitating a structured data model capable of capturing complex business hierarchies. However, even the most advanced CRMs often fall short in supporting the intricate, ad-hoc relationships found in industries like real estate or non-profits, where flexibility and nuanced relationship management are critical.
In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of HubSpot’s capabilities. We covered many grounds, including where HubSpot might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of HubSpot.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
749 episodes
WBSP713: Grow Your Business by Understanding HubSpot’s Capabilities, an Objective Panel Discussion
WBSRocks: Business Growth with Enterprise Software and Digital Transformation
Manage episode 479869702 series 2839167
Marketing automation and core CRM systems, though often linked, are fundamentally distinct in design and purpose. Marketing automation is tailored for upstream business processes that involve unstructured data and require seamless integration with multiple systems to drive engagement and lead generation. In contrast, core CRM systems are built to support downstream Revenue Operations with highly transactional workflows, necessitating a structured data model capable of capturing complex business hierarchies. However, even the most advanced CRMs often fall short in supporting the intricate, ad-hoc relationships found in industries like real estate or non-profits, where flexibility and nuanced relationship management are critical.
In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of HubSpot’s capabilities. We covered many grounds, including where HubSpot might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of HubSpot.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
749 episodes
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1 WBSP734: Grow Your Business by Learning about the Phase 0 Planning for SAP ECC w/ Sana Asher 48:32

1 WBSP733: Grow Your Business by Understanding Personio's Capabilities, an Objective Panel Discussion 55:45

1 WBSP732: Grow Your Business by Learning the Top 10 ERP Systems for Product-centric Industries in 2025 w/ Sam Gupta 24:12

1 WBSP731: Grow Your Business by Learning Current Market Trends in the AI Space w/ Hyoun Park 50:15

1 WBSP730: Grow Your Business by Learning from Enterprise Software Stories - Feb 2025, Ep 5, an Objective Panel Discussion 52:52

1 WBSP729: Grow Your Business by Learning the Top 10 Real-time Transportation Visibility Platforms in 2025 w/ Sam Gupta 20:43

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1 WBSP727: Grow Your Business by Learning from Enterprise Software Stories - Feb 2025, Ep 4, an Objective Panel Discussion 55:17

1 WBSP726: Grow Your Business by Learning the Top 10 Supply Chain Suites in 2025 w/ Sam Gupta 21:27

1 WBSP725: Grow Your Business by Understanding LeadSquared's Capabilities, an Objective Panel Discussion 56:59

1 WBSP724: Grow Your Business by Learning from Enterprise Software Stories - Jan 2025, Ep 3, an Objective Panel Discussion 54:51

1 WBSP723: Grow Your Business by Learning the Top 10 Supply Chain Business Network Platforms in 2025 w/ Sam Gupta 26:04

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1 WBSP720: Grow Your Business by Learning the Top 10 S&OP Systems in 2025 w/ Sam Gupta 24:10

1 WBSP719: Grow Your Business by Learning from Enterprise Software Stories - Jan 2025, Week 2, an Objective Panel Discussion 58:24

1 WBSP718: Grow Your Business by Understanding Keap’s Capabilities, an Objective Panel Discussion 1:00:35

1 WBSP717: Grow Your Business by Learning the Top 10 Project Management Systems in 2025 w/ Sam Gupta 25:09

1 WBSP716: Grow Your Business by Learning from ERP Trends in the Age of AI w/ Vinnie Mirchandani 1:04:14

1 WBSP715: Grow Your Business by Understanding Front’s Capabilities, an Objective Panel Discussion 1:01:41

1 WBSP714: Grow Your Business by Learning the Top 10 Non-Profit ERP Systems in 2025 w/ Sam Gupta 20:57

1 WBSP713: Grow Your Business by Understanding HubSpot’s Capabilities, an Objective Panel Discussion 59:49

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1 WBSP709: Grow Your Business by Understanding Attio’s Capabilities, an Objective Panel Discussion 1:03:20

1 WBSP708: Grow Your Business by Learning the Top 10 Pharma ERP Systems in 2025 w/ Sam Gupta 18:34

1 WBSP707: Grow Your Business by Learning from ERP Phase 0 Stories w/ Jakob Bent Smed 39:22

1 WBSP706: Grow Your Business by Understanding Brevo’s Capabilities, an Objective Panel Discussion 1:01:26
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