610. How to Reframe Your Engagement + Activate Supporters - Beth Saunders

We Are For Good Podcast - The Podcast for Nonprofits

Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝

In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!

💡Learn:

• How reframing challenges as opportunities helps us see beyond transactions to deeper impact
• Ways to engage supporters by clarifying vision, inviting them into the journey, and measuring connection
• How storytelling and purpose-driven work can spark powerful transformation
• Practical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.

Episode Highlights:

• Activating Supporters for Engagement (01:09)
• Beth’s Journey to Nonprofit Consulting (03:01)
• Understanding Engagement and Data (06:57)
• The Power of Abundant Thinking (11:02)
• MapMoveMeasure Framework Explained (15:52)
• Key Metrics for Engagement Strategies (22:54)
• The Importance of Storytelling in Philanthropy (30:04)
• Look up and notice the big picture (32:10) Beth’s One Good Thing

Episode Shownotes: www.weareforgood.com/episode/610

Thank You to our Partners 🩵

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Chapters

1. Introduction to Beth Saunders (00:00:00)

2. Beth's Journey From Banking to Purpose (00:02:55)

3. Rethinking Engagement Data (00:06:41)

4. Scarcity vs. Abundance Mindset (00:10:04)

5. The Map Move Measure Framework (00:17:45)

6. Key Metrics for Effective Engagement (00:25:56)

7. Final Insights and Connecting With Beth (00:33:47)