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Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards 🛑 🫷
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Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, Favour Obasi-ike, MBA, MS
In this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility.
It emphasizes the importance of a forward-thinking approach to SEO, contrasting it with "doing SEO backwards," which often involves neglecting website updates, not connecting to Google Search Console, or failing to optimize for technical SEO aspects.
Favour highlights the significance of consistent content creation, likening blog posts to "index funds" that yield long-term benefits, and discusses the role of social media platforms like Pinterest in driving traffic and establishing brand trust. Ultimately, the discussion promotes an educational, intentional, and consistent strategy for businesses to be seen, heard, and remembered online.
Quick FAQs to answer
1. What does "doing SEO backwards" mean, and what are the core principles for doing it correctly?
"Doing SEO backwards" refers to common mistakes businesses make that hinder their online visibility and impact. It often involves not updating websites, failing to connect to Google Search Console, neglecting technical SEO, or prioritizing social media posts over foundational website content.
Doing SEO correctly, or "forward," means focusing on three key principles:
- Being Seen (Visibility): Ensuring your website and content are discoverable by search engines and users. This involves consistent content creation, proper indexing, and effective use of keywords.
- Being Heard (Authority): Becoming a trusted source of information. This is built by consistently providing valuable content that answers user queries and demonstrates expertise, leading to search engines "hearing" your authority on a topic.
- Being Remembered (Trust & Loyalty): Creating a lasting impression that encourages repeat visits and builds brand loyalty. This is achieved through consistent value delivery, a strong brand presence, and engaging content that resonates with the audience over time.
2. What is the significance of consistently publishing blog content, and how does it relate to "index funds"?
Consistently publishing blog content is crucial for expanding a website's reach and building long-term organic traffic. The speaker likens blogs to "index funds" in finance:
- Long-Term Growth: Just as index funds grow over time, each blog post has a lifespan of 24 months, generating impressions and traffic for an extended period. Publishing 52 blogs in a year, for example, creates 1,248 months of potential visibility across those articles.
- Increased Access Points: Each new blog post acts as a new "door" or "access point" to your website, making it easier for search engines (Google, Bing, ChatGPT, etc.) to discover and index your content. More indexed pages mean more opportunities for users to find you.
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