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Podcast Optimization: How to Take Podcast Marketing Seriously (High-Value Content) with Favour Obasi-Ike
Manage episode 484606988 series 2918129
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🗣️ Serious Podcasting for Business Success! (For Serious People Only)
Learn SEO for podcasts using seo tactics and marketing best practices that improve your digital audio content delivery with timeless content which ultimately improves your voice branding online.
From curating local content to international content, your workflow optimization will be driving opportunities for your business to gain everyday podcaster quality control and this could make you bigger than Google!
>> Want to start podcasting seriously? Sign up here to get the latest updates in your inbox 📨 here <<
Access to resources on SEO for podcasts are all in this episode. Marketing experts like Favour Obasi-Ike, in this episode, will walk you through barrier-free information with the updated and latest blogs you can learn on SEO for better google experience.
Podcast Marketing is important for your growth using the right phrase and exact keywords matching your user search intent and satisfaction based on your roi optimization mapping.
Finally, the discussion touches on strategies for identifying popular topics and keywords using resources like Ivy.fm and the potential for monetization through advertising on platforms like Spotify.
FAQs about this episode
What does it mean to "podcast seriously"?
Podcasting seriously goes beyond simply having a show; it's about building it as a business asset with the goal of growth and impact. It involves deliberate actions like using keywords, strategizing distribution, and understanding how your content is found and consumed by listeners and algorithms.
Why are keywords important for podcasting?
Keywords are crucial for discoverability. Just like with other online content, algorithms (like those on Apple or Spotify) use keywords to understand what your podcast episode is about and recommend it to listeners searching for that topic.
By strategically incorporating relevant keywords into your podcast's file names, titles, descriptions, and even the spoken content, you increase the chances of your podcast being found by people interested in your subject matter.
How does proper file naming contribute to serious podcasting?
Using relevant keywords in your audio file names (e.g., "mental-health-awareness-tips.mp3") is a foundational step in serious podcasting. This is the "raw material" that algorithms first process. A descriptive and keyword-rich file name provides the initial information about your content, helping platforms and search engines understand its relevance.
Without proper file naming, your podcast is less likely to be discovered, even if the content is valuable. Think of it as giving your content an authoritative badge that the algorithm respects.
What are the three core steps to podcasting seriously?
The three core steps highlighted are:
- Proper File Naming: Consistently using keyword-rich file names for your audio files before uploading them.
- Strategic Distribution: Ensuring your podcast is available on major podcast directories and platforms to reach a wide audience.
- Keyword Optimization (Within Content): Intentionally incorporating relevant keywords into the spoken content of your episodes to improve discoverability through platform search features that analyze transcripts.
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