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Corporate sustainability and greenwashing: Navigating the fine line
Manage episode 472052341 series 71066
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In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.
60 episodes
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Manage episode 472052341 series 71066
Content provided by BizJournalism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BizJournalism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Ananya Bhargava interviews Dr. Jacob Bethem, a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make sustainability claims, the challenges in distinguishing genuine efforts from marketing tactics, and the role of third-party certifications and regulations in promoting transparency.
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Similar to We Mean Business
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