Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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Hug the Cactus: Lessons on Rejection from Under the Influence
MP3•Episode home
Manage episode 473522247 series 2649997
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Some companies actually advertise to their haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.
In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.
Hosted on Acast. See acast.com/privacy for more information.
112 episodes
MP3•Episode home
Manage episode 473522247 series 2649997
Content provided by Apostrophe Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Apostrophe Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Some companies actually advertise to their haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.
In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.
Hosted on Acast. See acast.com/privacy for more information.
112 episodes
All episodes
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