Wealthyist E24 | Wealthy In Wisconsin: An Interview With MMAC President Dale Kooyenga

Wealthyist

In this episode of "Wealthyist" podcast, host Brandon Lehman interviews Dale Kooyenga, president of the Metro Milwaukee Association of Commerce, about economic development in the Milwaukee region, specifically the Milwaukee Seven (M7), which represents seven counties in southeast Wisconsin: Milwaukee, Kenosha, Ozaukee, Racine, Walworth, Waukesha, and Washington. The M7 focuses on regional economic development to attract large companies like Microsoft, Eli Lilly, and Hasbro by leveraging the area’s strengths.

Key Points:

• Attracting Companies: Companies choose Milwaukee over other regions like Chicago or Atlanta due to factors like access to water, a reliable energy grid, and a strong talent pool, particularly in advanced manufacturing and food and beverage industries. The region’s livability, with amenities like professional sports, golf courses, and a vibrant downtown, also appeals to companies recruiting talent.
• Cost of Living and Housing: Milwaukee offers relatively affordable housing compared to other metros of its size, though housing costs are rising due to high labor, material costs, and interest rates. The region’s high per capita income and affordability make it attractive, but property taxes are approaching those of Chicago’s suburbs, raising concerns about competitiveness.
• Lifestyle and Amenities: Milwaukee’s appeal includes its lively downtown, proximity to Lake Michigan, professional sports teams (Bucks and Brewers), and short commutes (20 minutes vs. 1-1.5 hours in larger cities), allowing for a balance of family and professional life. The Wall Street Journal recently highlighted Milwaukee as the nation’s hottest housing market.
• Water and Energy: Access to abundant water from Lake Michigan is a major draw for industries like data centers and manufacturing, which require significant water and energy resources. Wisconsin’s reliable energy grid and leadership in nuclear technology (e.g., micro nuclear) position it well for future growth.
• Economic Shifts: Milwaukee’s economy is transitioning from traditional blue-collar manufacturing to high-tech and financial services, with a strong presence of mid-tier manufacturers and private equity firms. Manufacturing output is up despite fewer jobs, reflecting productivity gains.
• Challenges and Opportunities: Kooyenga highlights three priorities for Milwaukee’s growth: (1) establishing a top-tier R1 research university, (2) adopting advanced nuclear technology for sustainable energy, and (3) attracting more immigrants, who are more likely to start businesses and drive economic growth. Milwaukee’s population growth is strong in the Midwest but lags due to lower immigration compared to cities like Chicago.
• Policy Concerns: High income taxes (e.g., 7.65% vs. Illinois’ 5% flat tax) and rising property taxes are barriers to attracting executives and talent. Kooyenga suggests a flatter, lower tax rate (3-4%) to boost competitiveness, warning that overturning reforms like Act 10 could worsen property tax burdens.
• Vision for M7: The ultimate goal is to enhance Milwaukee’s appeal as a top destination by integrating it more closely with Madison (a one-hour commute) to create a powerhouse region combining Milwaukee’s amenities with Madison’s capital and university assets. Reducing the psychological and logistical divide between the two cities could make the region globally competitive.

The podcast emphasizes Milwaukee’s strengths, ongoing challenges, and strategies to elevate its economic and lifestyle appeal, with a focus on attracting businesses, talent, and wealth to the region.

Explain water usage

Compare to Minneapolis