361 - Email and Content Marketing for Web Designers in 2025 with Michelle Martello

Web Design Business with Josh Hall

No better way to kick off the year than to plan some new marketing strategies to get more leads and convert more clients, right?
I honestly believe email marketing – along with some focused forms of content marketing – will be a HUGE differentiator for web designers who choose to go this route. Which is why I’m a big proponent and supporter of it.
After all…as Abe Lincoln once wisely said “He who sendeth the email gets thine customer.”
Now, you know I’m not going to just tell you to go “do something” without giving you a roadmap and some solid tips to help implement so, I’m thrilled to have copywriter, digital strategist and award-winning designer Michelle Martello on the podcast to share about all of that and more.
Things we cover include:

• How to create your “content goldmine” for social, blog, newsletter and podcast content
• The power of having a newsletter in 2025
• How often to send emails and/or post on social media
• When content should be brief vs long form
• How – coincidently or not – those who send more emails make more money

And a whole lot more!
Michelle’s resume includes working with MTV, the National Park Service, Marie Forleo and more so she is truly an industry expert with years of experience backing her.
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/361
Big thanks to the sponsors for our upcoming Web Designer Pro CON 2025 event! We couldn't make such a top-notch event for my community without their support 🙏

17hats (for proposals, invoicing, contracts and automation)

SiteGround (for website hosting)

Termageddon (for auto-updating privacy po

Chapters

1. Content and Email Marketing Strategies (00:00:00)

2. The Power of Email Newsletters (00:06:11)

3. Effective Email Newsletter Formatting (00:11:45)

4. Email Newsletter Frequency and Content (00:22:38)

5. Effective Newsletter Content Strategy (00:27:01)

6. Leveraging Existing Content for Marketing (00:36:06)

7. Utilizing Customer Feedback for Marketing (00:43:04)

8. Optimizing Email Sequences for Engagement (00:50:25)

9. Maximizing Email Marketing Opportunities (00:57:51)

10. Monetizing Newsletters Through Sponsorships (01:05:47)

11. Lead Magnet Strategies for Email Marketing (01:14:49)