373 - Offering a "Light Branding Package" with Jamie Starcevich

Web Design Business with Josh Hall

Ok web designer – tell me if this sounds familiar…
You sign on a new client for a website project!
But then, they send you their atrocious logo…
Now what?

• Do you design the website based on their terrible logo/existing brand?
• Do you try to upsell an unexpected logo/brand package?
• Do you pause the website project and tell them to hire a new logo designer first?

This is a very common challenge for web designers but there is a solution!
Repeat guest and branding expert Jamie Starcevich has really dialed in a nifty solution for this situation which is, in short, to offer a “Light Branding Package.” In this chat, we get into all the details of how to offer it, what constraints to put on it, how much to charge for it and more!
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/373
Big thanks to the sponsors for our upcoming Web Designer Pro CON 2025 event! We couldn't make such a top-notch event for my community without their support 🙏

17hats (for proposals, invoicing, contracts and automation)

SiteGround (for website hosting)

Termageddon (for auto-updating privacy po

Chapters

1. Pricing Light Branding Packages (00:00:00)

2. Introducing Jamie Starcevich, Branding Expert (00:03:36)

3. Balancing Design Business with Parenthood (00:06:31)

4. Evolution of Jamie's Business Model (00:10:44)

5. When Clients Have Terrible Logos (00:14:56)

6. Components of a Light Branding Package (00:19:34)

7. Creating Brand Asset Pages for Clients (00:29:39)

8. Finding and Using Fonts for Branding (00:34:14)

9. Resources and Closing Thoughts (00:38:44)