375 - 5 Years In and Thriving with "Web Designer for Speakers" Kristin Adkins

Web Design Business with Josh Hall

There’s nothing better than talking to a web designer who’s enjoying their work, loving their clients, making good money and who’s just all around thriving.
And that’s why I’m pumped to share this recent convo I had with Kristin Adkins of Crash Design Co who’s found a suite niche by becoming the trusted “web designer for speakers”
Kristin was on the podcast (ep 143) when she had just gone full time and I thought it was a good time to catch up because now, 5 years later, she’s grown her business, nailed her niche and continues to love every minute of it.
A lot of web designers get burned out, take too much on or have goals that lead to stress and growth pains but Kristin’s done it right by building a business around her lifestyle goals and mid-west pace.
This was a hard one to title because we get into everything from:

• Niching
• Scaling/hiring
• Building a referral network
• Raising rates
• Sticking with Elementor (and not having shiny object syndrome)
• The value of sending clients “website launch packs”

And so much more. But it’s all the things that have led to her having an amazing first 5 years so that’s what we get into in this one.
P.S. Wouldn’t it be cool to see her website launch pack examples and process? Kristin will be doing a special guest training inside Web Designer Pro™ this summer so jump on in to connect with her!
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/375
Big thanks to the sponsors for our upcoming Web Designer Pro CON 2025 event! We couldn't make such a top-notch event for my community without their support 🙏

17hats (for proposals, invoicing, contracts and automation)

SiteGround (for website hosting)

Termageddon (for auto-updating privacy po

Chapters

1. Website Launch Packs for Referrals (00:00:00)

2. Kristen's Journey: 5 Years Later (00:06:14)

3. Finding and Loving Your Niche (00:12:29)

4. Raising Rates and Defining Service Offerings (00:19:34)

5. Building a Team and Tools (00:27:06)

6. Staying Consistent with Technology (00:39:22)

7. Speaking on Stage and Next Steps (00:57:57)

8. Wrapping Up and Final Thoughts (01:07:16)