The Simplest Marketing Framework (That WILL Work) Web Design MBA podcast

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Unlocking The Power of GREAT Relationships for Business Success 29:25

7 days ago29:25

29:25

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationships for long-term business growth. Whether you're watching on YouTube or listening to the audio, it's packed with insightful wisdom that can transform your approach to business and life. 00:00 The Power of Relationships in Business 04:12 The Importance of Adding Value 08:19 Understanding Giving in Business 19:10 The Role of Reciprocity 22:07 Empathy and Communication 23:29 The Significance of Attention 26:16 The Value of Time in Relationships 27:59 Conclusion and Final Thoughts…

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[REVISITED] 5 Advantages of Subscription Web Design Over Traditional Pricing Models 19:09

14 days ago19:09

19:09

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!…

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I Work Less and Get More Done — Here’s My Daily System 26:28

21 days ago26:28

26:28

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization opportunities (20:00) can transform your workflow. If you want to do more of the right things and less of the wrong ones, this one's for you. 00:00 - Intro & what productivity really means 03:00 - Hack #1: Soundscapes for focus 05:00 - Hack #2: Checklists & SOPs 08:00 - Hack #3: Automatic time blocking with Flow Savvy 11:00 - Hack #4: Hiring early 13:00 - Hack #5: Delegating outcomes, not tasks 16:00 - Hack #6: Long-form writing - meetings 18:00 - Hack #7: Focus modes to block distractions 19:00 - Hack #8: Check email once a day 20:00 - Hack #9: Systemization opportunity awareness 25:00 - Hack #10: Read about productivity 26:00 - Wrap-up & Substack mention…

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[REVISITED] How to Start Charging More for Web Design Projects 24:23

28 days ago24:23

24:23

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotional investment tied to financial commitment. Finally, we offer practical advice on incrementally raising your rates, calculating your costs, and leveraging subscription models to create sustainable income. Tune in for actionable steps to enhance both your mindset and your business profitability. 00:00 Introduction and Podcast Overview 02:01 Sponsorship and Course Promotion 02:52 Mindset: The Key to Charging More 04:22 Overcoming Limiting Beliefs 07:24 Value Creation and Market Value 12:17 Financial Investment and Emotional Buy-In 16:24 Practical Strategies for Pricing 23:16 Conclusion and Final Thoughts…

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The Simple Content Strategy That Will Transform Your Web Design Business 17:25

5 weeks ago17:25

17:25

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling with getting noticed, this episode is your permission slip to start creating content today! 00:00 - Introduction 02:30 - Why Most Web Designers Struggle with Getting Work 06:00 - The Power of Content Creation 09:15 - Attention, Retention, and Monetization Explained 12:00 - Simple Action Steps You Can Take TODAY 15:30 - How to Build Trust with Your Audience 18:00 - Why Email Marketing Still Rules 20:00 - Final Thoughts & Call to Action…

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I Made These Unconventional Deals and Got More Clients 22:23

7 weeks ago22:23

22:23

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I’m sharing how networking, building relationships, and sometimes even making unconventional deals have helped grow my business. Tune in to hear the specifics and grab practical lessons you can apply to your own web design journey. Timestamps: 00:00 – Intro to the episode and the "How I Got My Last Five Clients" series 03:10 – Client #1: Entertainment media company (metaverse music videos) 10:30 – Client #2: Pool booking business 16:45 – Client #3: AI tool e-commerce project 22:55 – Client #4: Medical training organization 28:00 – Client #5: Christian apologetics ministry 35:00 – Key lessons from these clients and the importance of community in business…

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The 5C's of Attractive Marketing 37:40

8 weeks ago37:40

37:40

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system, this is for you! Timestamps: [00:00] Introduction & personal journey [02:00] The problem with unpredictable marketing [06:00] Mindset limitations holding you back [15:00] The 5C’s explained [30:00] Common mistakes & how to avoid them [35:00] Final thoughts & next steps 🔗 Join the Web Design MBA Newsletter: webdesignmba.substack.com…

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Why You’re Not Getting Clients (And How to Fix It Fast) 16:55

9 weeks ago16:55

16:55

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: Activity equals Opportunity. I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that don't generate opportunities—and three that do! Timestamps: 00:00 - Introduction & the key question 02:15 - Why "80% done is 100% awesome" 05:40 - The power of massive action in business 08:10 - Activity vs. opportunity: What really works 12:45 - Three time-wasting activities to avoid 16:30 - Three high-impact activities for success 21:00 - A simple system to create opportunities 24:15 - Final thoughts & next steps 🚀 Need help growing your web design business? Book a free coaching call: webdesignmba.com/coaching…

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Stop Working for Free! 27:36

10 weeks ago27:36

27:36

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of The Web Design MBA , I dive into the game-changing concept of paid discovery -why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don’t miss this one! Timestamps: 00:00 – Welcome & why discovery matters 01:00 – Why clients always ask, "What does a website cost?" 05:00 – The hidden cost of free discovery 10:00 – How paid discovery filters serious clients 15:00 – Why paid discovery is an easy sale 20:00 – How to implement it in your business today 25:00 – What to charge for paid discovery 27:00 – Final thoughts & free coaching opportunity 🔗 Need help implementing this? Book a free 50-minute coaching call: webdesignmba.com/coaching…

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Why I Never Let Go of This Process (Even During Hard Times) 20:40

11 weeks ago20:40

20:40

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers. 00:00 - Introduction to the Heartbeat Process 02:30 - The struggle: "Where does everything stand?" 04:45 - Why simple project management tools are key 06:10 - The importance of subjective vs. automated updates 08:20 - The Heartbeat Process: A tool to keep you organized 10:50 - How the Heartbeat Process helps solo operators and agencies alike 13:15 - Adapting the Heartbeat Process for weekly check-ins 15:30 - Who should write the Heartbeat? Project Managers or Assistants 17:00 - What goes into a Heartbeat update? 19:25 - The benefits: Staying grounded, managing multiple projects 22:00 - Using Basecamp alongside the Heartbeat for project tracking 25:10 - The “Move the Needle” tool and its role in tracking project status 28:15 - The Hill Chart and Weekly Check-Ins in Basecamp 30:00 - How the Heartbeat Process keeps the business ‘pulsing’ 32:10 - Why you should implement this process before scaling 34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow…

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Dealing with Overwhelm and Anxiety in Your Web Design Business 26:30

12 weeks ago26:30

26:30

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, saying no for a season, and the value of having a support system. I also highlight focusing on effective inputs, identifying what's working, and the power of locking in to move forward with determination. If you're dealing with stress or uncertainty in your web design business, this episode offers practical advice and encouragement to help you navigate these challenges. 00:00 Welcome Back to the Web Design MBA Podcast 01:06 Overcoming Setbacks and Finding Success 02:05 The Importance of Honesty and Real Experience 03:14 Dealing with Overwhelm and Anxiety 04:45 Lessons from Russell Brunson 05:57 Personal Struggles and Client Challenges 13:05 Strategies for Managing Anxiety and Overwhelm 16:06 The Year of Saying No 17:51 Building a Support System 20:56 Focusing on What Works 23:45 Locking In and Moving Forward 25:41 Conclusion and Invitation for Coaching…

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I Lost My Biggest Client (Here's What I Learned) 26:41

21 weeks ago26:41

26:41

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll also provide actionable advice on how to handle such situations and ensure your business's financial stability. Join me as I share lessons from the trenches to help you build and sustain a successful web design business. 00:00 Welcome to the Web Design MBA Podcast 00:29 A Real Episode: Facing Bad News 02:08 Losing the Biggest Client 05:13 Lessons Learned from Losing a Client 10:31 Adapting and Moving Forward 15:20 Practical Advice for Web Designers 25:11 Final Thoughts and Future Plans…

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RANT: Don’t Ghost Your Clients!! 9:04

23 weeks ago9:04

9:04

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the importance of professionalism and client communication. 00:00 Introduction and Warm Welcome 00:37 The Importance of Not Ghosting Clients 02:39 Handling Client Expectations and Pricing Issues 06:03 Professionalism in Client Relationships 07:41 Conclusion and Final Thoughts…

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How to get started in web design without a portfolio... 18:58

24 weeks ago18:58

18:58

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business. 00:00 Introduction and Episode Overview 01:29 The Portfolio Dilemma for Beginners 03:29 Working for Free: Building Your Initial Portfolio 06:08 Creating Real Fake Sites 10:19 Networking in High Trust Environments 12:31 Honesty and Confidence in Your Skills 13:24 Being Helpful in Facebook Groups 14:58 Pro Tips: Case Studies and Portfolio Insights 17:12 Conclusion and Final Thoughts…

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Mastering Client Onboarding: Impress and Retain Web Design Clients 21:55

25 weeks ago21:55

21:55

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! 00:00 Welcome to the Web Design MBA Podcast 00:47 Engaging with Audience Questions 01:28 The Importance of Onboarding in Web Design 01:57 Psychology and Marketing in Onboarding 04:11 Effective Onboarding Tactics 06:56 Creating a Repeatable Process 10:04 Basic Elements of Onboarding 19:17 Practical Steps to Implement Onboarding 21:01 Conclusion and Next Steps…

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Web Design MBA

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What kind of content should web designers create? 24:27

26 weeks ago24:27

24:27

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types. 00:00 Welcome to the Web Design MBA Podcast 00:57 Exciting Announcements and New Offerings 01:37 YouTube Housekeeping and Engagement Tips 03:48 Content Creation for Web Designers 10:51 The Power of Case Studies 14:42 Answering Frequently Asked Questions 19:39 Creating Continued Success Pieces 23:05 Conclusion and Final Thoughts…

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Web Design MBA

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I'm (Almost) Back 7:02

30 weeks ago7:02

7:02

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I’m aiming to fully relaunch by the first Thursday in November! 00:00 Introduction and Welcome Back 00:42 Rebranding Announcement 01:08 Focus Areas: Subscriptions, Scaling, and Systems 02:21 New Podcast Name: Web Design MBA 02:52 Current Progress and Future Plans 03:42 Staying Relevant and In the Trenches 05:25 Upcoming Launch and How to Stay Connected 06:11 Conclusion and Final Thoughts…

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Web Design MBA

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Reimagining Our Brand 22:10

38 weeks ago22:10

22:10

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a solid business foundation. Stay tuned for our return after a brief hiatus for rebranding! 00:00 Introduction and Special Announcement 00:17 Reflecting on the Journey So Far 01:01 Reimagining the Podcast and Business 01:48 Expanding Beyond Subscription Web Design 08:07 Introducing the WebMBA 10:56 Changes to Mentorship and Coaching 15:36 Community and Basecamp Access 19:21 Focus on Courses and Future Plans 24:00 Conclusion and Next Steps…

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Web Design MBA

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[Revisited] 5 Advantages of Subscription Web Design Over Traditional Pricing Models 19:37

39 weeks ago19:37

19:37

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!…

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Web Design MBA

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The Simplest Marketing Framework (That WILL Work) 6:38

40 weeks ago6:38

6:38

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small businesses starting out and looking to delegate tasks as they grow. Implement this straightforward system and watch your marketing efforts flourish over time. 00:00 Introduction to a Simple Marketing Strategy 00:22 The Power of Reading and Lean Marketing 01:38 Introducing the What, When, Who Framework 02:29 Implementing the Framework in Your Business 04:31 Adapting and Delegating Tasks 05:43 Final Thoughts and Encouragement…

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Web Design MBA

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STOP Offering (Just) Website Design 9:49

41 weeks ago9:49

9:49

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating marketing services from web design agreements. Tune in to find out how to grow your impact and income by evolving beyond traditional web design. 00:00 Introduction: Beyond Just Website Design 00:13 The Shift to Problem-Solving Solutions 02:14 Subscription-Based Marketing Services 02:26 Choosing the Right Services for Your Clients 03:23 Building a Team and Outsourcing 04:16 Getting Started: Frameworks and Retainers 04:22 Defining Your Service Menu 05:59 Intentionally Vague Retainers 07:16 Sales Pitches for Different Approaches 08:08 Pricing and Invoicing Tips 09:46 Conclusion: Growing Your Business and Impact…

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Web Design MBA

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Will AI DESTROY Website Design Forever? 9:34

42 weeks ago9:34

9:34

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solutions, designers can safeguard their careers in the near future. Tune in to learn how to embrace AI as a powerful ally rather than a threat. 00:00 Introduction: Is AI Taking Over Web Design? 00:17 The Impact of AI on Technology and Innovation 01:26 Adapting to AI: No Do-Overs 02:53 The Future of Web Design in the Age of AI 03:43 AI as a Tool for Web Designers 05:44 Staying Ahead: Using AI to Your Advantage 07:29 Creative Business Models and AI 08:06 Conclusion: Planning for the Future…

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Web Design MBA

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Unlock the Secrets of White Labeling with FocusWP’s Stephanie Hudson! 1:28:09

43 weeks ago1:28:09

1:28:09

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high-cost, low-interaction formula, and the evolving impact of AI on web development. Tune in for practical advice and innovative strategies to help you stay ahead in the dynamic landscape of web design and development. 00:00 Introduction and Guest Welcome 00:41 Defining White Label Services 01:28 Focus WP: Who We Serve 02:46 Understanding White Label Work 03:51 Challenges and Benefits of White Labeling 06:09 Business Principles for Web Designers 09:21 Starting Focus WP: The Origin Story 12:46 Expanding Services and Team Dynamics 17:20 The Importance of Delegation 35:46 Becoming a White Label Partner 51:00 Generalist Budget Version 51:45 Marketing and Niche Websites 53:08 White Label Relationships 53:37 Rebranding and Business Structure 55:38 Subscription vs. Lease Model 56:10 Recurring Revenue Strategies 01:19:58 AI and the Future of Web Design 01:28:34 FocusWP Services and Conclusion Bonus Link: https://focuswp.co/swd2024/…

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Web Design MBA

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3 Roles Every Web Design Entrepreneur Must Master 13:03

44 weeks ago13:03

13:03

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your business for growth and profitability. Whether you're a solo entrepreneur or aspiring business owner, this episode will provide you with valuable strategies to make your web design business thrive. 00:00 Introduction to Subscription Web Design Podcast 00:05 The Choose Your Own Adventure Approach to Web Design 01:15 The Importance of Reading 'The E Myth Revisited' 02:26 Understanding the Three Roles in Your Business 04:48 Applying the Three Roles to Web Design 07:46 Balancing Your Time Across Roles 08:38 Deciding Your Long-Term Role in the Business 11:21 The Impact of Your Role on Pricing 12:46 Conclusion and Final Thoughts…

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Web Design MBA

1
How I Failed in Web Design 15:03

45 weeks ago15:03

15:03

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design! 00:00 Introduction and Importance of Failure 03:01 Lesson 1: Diversifying Income Streams 06:47 Lesson 2: Consistency with Profit First 11:27 Lesson 3: Creating a Marketing Plan 15:10 Conclusion and Final Thoughts…

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Web Design MBA

1
Stop Believing These LIES About Web Design 17:18

46 weeks ago17:18

17:18

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability. 00:00 Introduction and Episode Overview 00:23 The Reality of Being a Web Designer 03:22 False Belief #1: Not Enough Clients 07:34 False Belief #2: Being Everything to Everyone 08:44 False Belief #3: Gurus Are Always Right 11:57 False Belief #4: Web Design Isn't Like Other Businesses 15:03 False Belief #5: Telling People What You Do Is Enough 17:11 Conclusion and Final Thoughts…

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Web Design MBA

1
The Entire Process from Discovery to Launch 20:58

47 weeks ago20:58

20:58

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business. 00:00 Introduction and Episode Overview 01:20 Starting with the Discovery Call 05:07 The Importance of Paid Discovery 08:13 Contract and Initial Setup 10:30 Project Management and Execution 17:55 Finalization and Launch 19:44 Case Study and Conclusion…

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Web Design MBA

1
5 Advantages of Subscription Web Design Over Traditional Pricing Models[REVISTED] 19:37

48 weeks ago19:37

19:37

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!…

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Web Design MBA

1
Why You MUST Productize Your Web Design Services 8:43

49 weeks ago8:43

8:43

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you. 00:00 Introduction: Understanding Productizing 03:15 What Productizing Is and Is Not 06:50 Consequences of Not Productizing 12:30 Benefits of a Productized Service 15:45 Our Journey to Productization 19:30 Productizing for Consistent Value Delivery 22:40 Pricing Strategies for Productized Services 28:15 Flexibility and Scaling with Productizing 30:50 Should You Productize? My Recommendation 34:00 Wrap-Up and Final Thoughts Tune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!…

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Web Design MBA

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Why Monthly Subscriptions Are Better for Your Web Design Business! 7:26

50 weeks ago7:26

7:26

Don't forget to join the newsletter at webdesignmba.substack.com . We’re looking for our first 50 paid subscribers. If that’s you, you’ll also get: my full Subscription Web Design course transcript—every strategy, step-by-step (if monthly). If you go annual, you get access to my entire Subscription Web Design video course (which itself contains bonus content and downloads) ($197 value) AND my Client Attraction Masterclass ($97 value) for free. In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model. Timestamps: 00:00 Introduction and Technical Setup 00:52 Charging Monthly vs. Annually: The Debate 04:06 Understanding the Subscription Mindset 08:42 The Importance of Consistent Service 12:45 Why Monthly Billing Works Better 17:20 Addressing Client Decision Fatigue 22:05 The Value in Ongoing Attention and Service 27:18 Flexible Models and Client Needs 31:50 Conclusion: Choosing the Best Approach…

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