Why I Never Let Go of This Process (Even During Hard Times)

Web Design MBA

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In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers.

00:00 - Introduction to the Heartbeat Process
02:30 - The struggle: "Where does everything stand?"
04:45 - Why simple project management tools are key
06:10 - The importance of subjective vs. automated updates
08:20 - The Heartbeat Process: A tool to keep you organized
10:50 - How the Heartbeat Process helps solo operators and agencies alike
13:15 - Adapting the Heartbeat Process for weekly check-ins
15:30 - Who should write the Heartbeat? Project Managers or Assistants
17:00 - What goes into a Heartbeat update?
19:25 - The benefits: Staying grounded, managing multiple projects
22:00 - Using Basecamp alongside the Heartbeat for project tracking
25:10 - The “Move the Needle” tool and its role in tracking project status
28:15 - The Hill Chart and Weekly Check-Ins in Basecamp
30:00 - How the Heartbeat Process keeps the business ‘pulsing’
32:10 - Why you should implement this process before scaling
34:50 - Final thoughts: Implementing the Heartbeat to improve your business flow