AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11

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Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.
• Traditional brand loyalty programs fail to foster long-term consumer relationships
• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement
• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards
• Example: Airline NFT tickets that automatically update and compensate during delays
• Web3 communities enable direct customer feedback and genuine brand advocacy
• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions
• The convergence of AI and Web3 will enable hyper-personalized customer experiences
• Web3 technology identifies and rewards true superfans rather than paid influencers
• Brands don't need to replace existing loyalty programs – Web3 can enhance current models
• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketing
This episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/
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Chapters

1. AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11 (00:00:00)

2. What inspired your shift to transforming Web2 loyalty with Web3 at Mojito, and how does your role as Head of Ecosystem support this? (00:01:26)

3. How do ownership, trust, and personalization in Web3 redefine the brand-consumer relationship compared to Web2? (00:02:50)

4. Can you share examples of how Mojito has successfully helped brands implement Web3 solutions for customer loyalty? (00:04:38)

5. I know Mojito works with dynamic NFTs—can you explain to my audience how they differ from static NFTs? (00:05:30)

6. Can you share examples of how dynamic NFTs can be used to build stronger brand communities? (00:07:23)

7. How do you overcome skepticism from big brands in the market? I'd love to hear your thoughts. (00:10:43)

8. What steps does Mojito take to help brands transition from Web2 to Web3 for brand loyalty? (00:15:37)

9. What are the most effective strategies for brand loyalty and community building in Web3? (00:18:28)

10. What are your thoughts on the convergence of these new technologies, and what does it mean for you? (00:22:30)

11. Where can people connect with you and learn more about Mojito? (00:25:30)