Dennis Yu: How to Win with AI in Search, Social & Business | S5 E20

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Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.
• Google verification (Knowledge Panel) establishes your digital authority for free
• The personal brand website homepage should be the definitive location for your professional facts
• AI systems draw from Google's information layer, making your search presence crucial
• Effective AI use involves conversations rather than one-shot "magic" prompts
• The $1/day strategy tests content at small scale before investing heavily in winners
• Real, authentic content consistently outperforms AI-generated material
• The MAA framework (Metrics, Analysis, Action) provides a systematic approach to marketing decisions
• "Flawsome" content showing authentic experiences resonates across all platforms
• Paid promotion can actually improve SEO through behavioral signals
Share this episode with entrepreneurs who want to establish genuine digital authority. If you haven't yet followed the show or given a review, this is a great moment to do so - those five stars help reach a bigger audience!
This episode was recorded at DGT/LX 2025 in Oeiras on April 22, 2025. Read the blog article and show notes here: https://webdrie.net/dennis-yu-how-to-win-with-ai-in-search-social-business/

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Chapters

1. Dennis Yu: How to Win with AI in Search, Social & Business | S5 E20 (00:00:00)

2. What was your keynote about, Dennis? (00:01:12)

3. You've been sharing so much value— is that part of a strategy, or do you just genuinely love sharing your knowledge? (00:01:40)

4. Can you briefly explain your $1-a-day strategy for those who haven’t heard of it? (00:02:17)

5. You talked about using AI for SEO to rank on Google—but does that also help you rank in ChatGPT results? (00:03:01)

6. Is there a specific type of content—like blog posts or social media—that works best for SEO and possibly for ChatGPT too? (00:04:04)

7. When you say "prompt," people often think it means something short—can you explain what a good prompt really is? (00:05:03)

8. Everything about you is findable on Google—but can you also feed that info into ChatGPT by answering questions or uploading it? (00:07:51)

9. I’ve seen you talk a lot about Google Knowledge Panels on social media—can you explain what they are and why they’re important? (00:11:18)

10. What are the first steps people can take to get their own Knowledge Panel? (00:12:56)

11. Dennis to Joeri: What do you think is the authoritative home—the one place that should have the most structured info about you? (00:14:09)

12. You mentioned your book—it’s about TikTok, right? Is TikTok the new frontier, or how does it fit into the bigger picture? (00:16:34)

13. With the world changing, what’s the best practice today for measuring results from content creation? (00:19:30)